Communication for Rural Development

Empowering cattle farmers through co-innovation-based RCS in Timor-Leste

Most farm families in Timor-Leste own livestock, making cattle farming the industry with the greatest potential for supporting family farmers in rural areas. While the government is committed to helping family farmers make the transition from subsistence to industrial farming, the top-down approach in innovation packages has been rendered ineffective in sparking sustainable change. Thus,… Read More

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Community broadcasters at the crossroads of western and Pacific development ideologies -- study

A study about community radio in the South Pacific Islands argues that community radio is on the crossroads of Western development theories and ideas, and the cultural sensibilities about development of the Pacific Islanders themselves. Linda Susan Austin’s thesis, titled Talanoa Radio: Exploring the Interface of Development, Culture and Community Radio in the South Pacific,… Read More

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Rural Communication Services: A big help in reaching the Indian BOP Market

Rural portions in India, also called as the Bottom of the Pyramid (BOP) segment, has become a target market for business owners. Products and services offered in these isolated areas may or may not be different from the products and services offered in urban areas, however, marketing strategies appear to be different for the rural… Read More

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Farmers in Odisha use radio as main source of agricultural information

Despite the abundance of mobile phones and increased internet penetration, a survey among farmers from Odisha, India, found that the radio was still the primary source of general agricultural information. One hundred and twenty farmers participated in the said survey. It was conducted by Visva-Bharati University in West Bengal. The farmers were of middle age,… Read More

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Asia

Pakistan is the 8th leading producer of global wheat production. (FAOSTAT, 2019). 76.38 million people or 35% of its population are using Internet Technology (IT). IT innovations help develop new ways to make farming more efficient and grow more food. (Khan, et.al.2021) The researchers are from agriculture colleges in universities located in China, USA, and… Read More

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Smart Farming Technology for Small-Scale Farmers in Thailand

Smart farming technology is a new agricultural innovation in the digital era that adopted various ICTs in the farm. Smart farming leads to the efficient use of production factors, the increase in quality of farm production, cost-effectiveness, reducing environmental impact, cost of production, and labor, saving time and leading to sustainable agriculture. Smart farming is… Read More

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UNDFF Regional Awareness Radio Campaign: Community radios highlight the significance of family farming

Twenty-six community radios and three national broadcasting federations, covering five national languages across five countries of South and South East Asia have worked in a synchrony to run a radio campaign to sensitize and inform listeners about the role of family farmers in feeding the world. With radio programs in Bengali, Hindi, Bahasa Indonesia, Nepali… Read More

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SMS as an Inclusive Tool in Knowledge Sharing in Agriculture in the Philippines

Knowledge sharing is considered one of the essential practices for agricultural development. Farmers have to be aware of the latest agricultural information to make sure they can address farm issues such as pests and diseases and utilize the existing innovations to maximize their production. There are already a lot of established systems to ensure this,… Read More

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Farmers in Vietnam, Indonesia, and Myanmar adopt digital technologies based on performance, ease of use, and peer review

While digital technologies could enhance the effectiveness and efficiency of farming activities, the Grow Asia report in 2019 still showed that farmers’ adoption of digital technologies remained low across Southeast Asia. In their interviews with 100 farmers from Vietnam, Indonesia, and Myanmar, the Grow Asia team found that farmers would only decide to adopt a… Read More

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