Uncategorized

In achieving the objectives of the campaign, two sets of campaign materials are produced covering six themes on resilient family farming: 1) Economics and Food Systems; 2) Biodiversity, Environment, and Culture; 3) Gender and Youth; 4) Health and Nutrition; 5) Sanitation and Safety; and 6) Policies, Services, and Organization.

Here are the Campaign Materials for the General Public:

A. Posters

POSTER 1: Invest in Family Farming, Invest in our Future
Theme: Economics and Food Systems

Family Farmers are frontliners and food heroes in the midst of COVID-19
pandemic. Support our farmers. Buy their products. Eat local produce.

Download the poster HERE.

POSTER 2: Family Farmers are Custodians of Biodiversity
Theme: Biodiversity, Environment, and Culture

Family farmers ensure the sustainability of agricultural processes while
respecting the environment. This makes the, viable partners to develop
resilience to climate change.

Download the poster HERE.

POSTER 3: Agri-Cultures: A Common Heritage for a Better Future
Theme: Biodiversity, Environment, and Culture

Recognizing the potentials and value of local and indigenous knowledge is the
heart of a more resilient future.

Download the poster HERE.

POSTER 4: Women are the Backbone of Family Farming
Theme: Gender and Youth

It is our responsibility to make sure that the next generation of women are
empowered to take on the challenges of meeting the world’s growing
food needs.

Download the poster HERE.

POSTER 5: Strengthening Family Farmers through Inclusive Rural Services
Theme: Policies, Services, and Organization

The government and the private sector can equip farmer organizations through
economic incentives, credit for smallholder farmers, and improved rural
communication services.

Download the poster HERE.

B. Infographic

INFOGRAPHIC 1: Supporting Women Means More Food for All (Women in Agriculture: Quick Facts)
Theme: Gender and Youth

Women are important contributors to food production, but need more support.
Supporting women farmers can help them increase yield and feed more people.

Download the poster HERE.

C. Public Service Announcement

GP PSA 1: Buy directly from family farmers
Theme: Economic and Food Systems

This PSA aims to encourage the general public to buy produce directly from family
farmers to support their livelihood in the time of the COVID-19 pandemic.

Download the script HERE.
Download the sample HERE.

GP PSA 2: Family farmers preserve biodiversity
Theme: Biodiversity, Environment, and Culture

Farmers play an important role in preserving biodiversity.

Download the script HERE.
Download the sample HERE.

GP PSA 3: Women are the backbone of family farming
Theme: Gender and Youth

It is our responsibility to make sure that the next generation of women, encouraged
and empowered to take on the challenges of meeting the world’s growing food
needs.

Download the script HERE.
Download the sample HERE.

GP PSA 4: Family farmers provide nutritious food
Theme: Nutrition and Health

Family farmers are frontliners in the time of crisis and post-COVID-19 because they
feed the world, sustain our health, and increase our resilience to COVID-19 and other
diseases.

Download the script HERE.
Download the sample HERE.

In achieving the objectives of the campaign, two sets of campaign materials are produced covering six themes on resilient family farming: 1) Economics and Food Systems; 2) Biodiversity, Environment, and Culture; 3) Gender and Youth; 4) Health and Nutrition; 5) Sanitation and Safety; and 6) Policies, Services, and Organization.

Here are the Campaign Materials for Family Farmers:

CRB 1:  Cope with the challenges of the COVID-19 pandemic
THEME: Economic and Food Systems

Family farmers are able to cope with the challenges brought about by the covid-19
pandemic on their farming system through their farmers’ organizations.

Download the script HERE

CRB 2:  Farmers enhance biodiversity
THEME: Biodiversity, Environment, and Cultures

Family farmers have practices that contribute to climate change resilience and
adaptation.

Download the script HERE

CRB 3: Women in family farming
THEME: Gender and Youth

Women are important contributors to food production but they need more support.

Download the script HERE

CRB 4:  How to care for one’s mental health at the time of COVID-19
THEME: Nutrition and Health

Disruption in farming practices during COVID-19 can take a toll of farmer-listeners’
mental health. The WHO has recommendations to address such concerns.

Download the script HERE

CRB 5:  Role of family farmers in providing nutritious food to the community
THEME: Nutrition and Health

Family farmers are sources of nutritious food that keep our bodies healthy.

Download the script HERE

CRB 6:  Practicing safety measures
THEME: Sanitation and Safety

Family farmers are able to cope with covid-19 by gaining knowledge about the virus
and practicing safety measures provided by awareness campaigns of their farmers’
organizations.

Download the script HERE

CRB 7:  Sharing information with fellow farmers and farmers’ organizations
THEME: Sanitation and Safety

Sharing information with fellow farmers and farmers’ organizations can help family
farmers find ways to meet challenges brought by the pandemic.

Download the script HERE

PH farmer groups recommends family farming to continue amidst COVID-19 crisis

Recognizing farmers and fisher folks as front liners in the battle against Covid-19 pandemic, farmer organizations in the Philippines initiated a campaign called “Bayanihan sa Agrikultura laban sa COVID-19” to shed light concerning on food security and to push recommendations in the midst of the prevailing Enhanced Community Quarantine (ECQ) in the country. One of the key recommendations is to “allow small farming families to continue working in their farms

UN launched Global Action Plan for Decade of Family Farming

The United Nations General Assembly proclaimed 2019-2028 as the UN Decade of Family Farming. The UN Decade of Family Farming (UNDFF) aims to provide an enabling environment for family farmers to be an enabler of change and development, particularly in their contributions to global food and nutrition security. Through a Global Action Plan, the UNDFF provides a holistic guide for the international community to conduct a collective, coherent, and well-coordinated

FAO launches UN Decade of Family Farming

The United Nations Decade of Family Farming was officially launched last May 29 at the Food and Agriculture Organization (FAO) headquarters in Rome. The launch was co-organized by FAO and the International Fund For Agricultural Development, with preceding activities such as farmers’ knowledge exchange sessions and regional dialogues on priorities for the implementation of the Decade last May 27-28. Family farming stakeholders– such as public and private sectors, government units,

Participatory Theater as a Science Communication Tool in Timor Leste

This study explored the potential of Participatory theater as a tool for disseminating new agricultural knowledge among subsistence farmers in Timor Leste. The aim of the trial was to provide information on improved seed varieties and appropriate agronomic practices to maximize their yield among rural communities where rates of adult illiteracy are high and the reach of mass media forms of communication is low. The initial pilot involved a theater

ComDevAsia and AFA explores institutional partnership in agri and rural dev’t

The Communication for Rural Development in Asia and the Pacific (ComDevAsia) and the Asian Farmer’s Association for Rural Development (AFA) expressed their willingness to collaborate in knowledge sharing and documenting good practices in agricultural and rural development. Last Aug. 22, 2019, the CCComDev-ComDevAsia team lead by its program leader, Dr. Maria Stella C. Tirol, visited AFA Main Office in Manila to discuss about the initiative and identify potential areas for

FAO/FFF organizes Vietnam ComDev mission

The UN Food and Agriculture Organization and the Forest and Farm Facility (FFF) organized a mission to enhance communication for development in Vietnam last August 10-19, 2019. They sent felegates from the University of the Philippines College of Development Communication (UPLB-CDC) to conduct a training workshop on FFF ComDev. UPLB-CDC Dean Dr. Maria Stella Tirol and Dr. Edmund Centeno conducted the training workshop, which was primarily a capacity building activity