Rural Communication

Project SARAi: Technologies for Climate Smart Agriculture in the Philippines
Communication for Rural Development

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Climate change is one of the major problems in the agriculture sector. It reduces crop and livestock productivity, threatens food security, and lower income, especially to smallholder farmers. In the Philippines, an action-research program was established to work towards climate risks by providing agricultural stakeholders with site-specific crop advisories. Project SARAI or  Smarter Approaches to Reinvigorate Agriculture as an Industry in the Philippines provides farmers advisories for rice, corn, banana,

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Farmers’ Perceptions Regarding the Use of Information and Communication Technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan
ICT4D

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Farmers in the Khybe Pakthunkhwa (KPK) province in Pakistan considered the utilization of Information and Communication Technology (ICT) as a useful source of agricultural information. In the study published by Aldosari et.al in 2017, farmer respondents agreed that information gathered through traditional media (radio and television) as well as the new media (mobile phone and internet) are sufficient for them. However, issues on access, availability and educational status affect the

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Exploring Television as Medium for Rural Development in Bangladesh
Communication for Rural Development

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Television is said to be one of the most important medium for communicating with rural communities as it has the potential to disseminate development information. However, in Bangladesh, a group of researchers who did a study to identify the use of television in the rural communities found that rural people are unaware about the tv programs or that they don’t have time to watch these programs. Thus, although tv could

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Radio+ increased mobilization of agricultural knowledge in Sri Lanka
ICT4D

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Media use in agriculture is an area of interest among sector members. In Sri Lanka, a group composed of staff from Rangiri Radio, Department of Export Agriculture, Wayamba University and LIRNEAsia, and researchers from the University of Alberta and the University of Guelph in Canada aimed to know the affordances of adopting radio+ (broadcast radio combined with information and communication technologies). Specifically, the group wanted to explore radio+ as a

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Farmers' Access to ICT-based Media for Agricultural Information in Bangladesh
Rural Communication

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Information and Communication Technologies (ICTs) has the power to improve the socio-economic condition of communities, especially in developing countries like Bangladesh. As an agricultural nation, agricultural information is to improve the productivity and quality of life. However, in the 2018 study of Khalak et al., issues on access and affordability remained to be a major roadblock for farmers to capitalize the benefits of ICT-based media in accessing agricultural information. This

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Supporting South-South learning through an online platform for quality farming training videos
Rural Communication

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Although the provision of Internet and mobile services has enabled farmers in developing counties to seek information on their own, there are still a few number of relevant contents that are available to them. There is, therefore, a need to develop more quality media and communication materials that can empower farmers and improve their farming knowledge and practices. Similarly, the power of information and communication technologies can also be harnessed

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Social Media As Tool for Knowledge Sharing and Social Networking Among Farmers in India
Rural Communication Services

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Social media, though many doubts exist on its use for sharing of information among farmers, is a popular ICT tool that has great potential to be used for knowledge sharing and social networking among farmers. In the 2018 case study of Thakur and Chander, the findings revealed that Facebook, WhatsApp and YouTube are now being used to share diverse farming-based information across India. Using social media, information from different agricultural

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High media use for agricultural activities among crop farmers in Yogyakarta
Rural Communication

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Over the years, access and use of electronic conventional and new media in the form of information and communication technologies (ICTs) have benefited the agricultural sector. In the coastal area of Kulon Progo Regency Yogyakarta, high electronic media use for agricultural activities came with modernization initiatives. Factors such as age, education, income, and purpose resulted in varied conventional and new media use. Electronic media particularly the television were used to

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Mobile Phone Use in Agricultural Information in Bangladesh
Communication for Rural Development

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Mobile phone has been and enabling tool for communication and development in the world, especially in developing countries like Bangladesh. Using secondary data, a 2018 study by Rahman and Afrad revealed that the increasing number of mobile subscribers in the country resulted to an improvement of different sectors like agriculture, industry and services, which contribute in the national economy of Bangladesh. Findings also showed the importance of mobile phone technology

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Youth as Models and Change Agents for Sustainable Agriculture in India
Communication for Rural Development

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A 2018 study by Banu and Yashoda showed that to harness the potential and energy of youth for agriculture, a comprehensive and integrated policy and program  on many aspects of sustainable agriculture should be put in place with special incentives for young farmers.  Youth can be attracted to agriculture if they see meaning, income opportunities as well as a sense of pride in farming.  Young farmers also need training, effective

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