Rural Communication

Agricultural Information Sources of Rural Farmers: Evidence from Pakistan
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Farmers have been utilizing several sources of information for their agricultural-related needs. Among those are neighbor-friend-relatives, self-experience, media (print and/or electronic), and the likes. In Pakistan, a study was conducted to assess which source of information is preferred the most by the rural farmers in the area. Results showed that the top/major source of agricultural information utilized by the rural people in Pakistan is neighbor-friend-relatives. This reflects that farmers, among themselves, help

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IAMCR, FAO offer Rural Communication Services Research Awards
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In cooperation with the Food and Agriculture Organization of the United Nations (FAO) IAMCR, is offering four awards of 2,500 USD to authors of papers that advance our understanding of applications of “rural communication services” particularly in the areas of agriculture, family farming, natural resource management, climate change adaptation, food security, and disaster risk reduction and management. Special attention will be given to papers that consider elements such as: participatory

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Filipino Farmers & AEWs benefit on ICTs for Rice Technologies
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Information and Communication technologies (ICTs) enhance information flow and facilitate delivery of ICT-based agricultural extension for sustainable development.  ICTs for rice technologies that are accessible through the internet and mobile phone benefits farmers and agricultural extension workers as well. In the Philippines, such ICTs for rice technologies accessible through the internet and mobile phones example are the Pinoy Rice Knowledge Bank, with the Palay Check and the Nutrient Manager for

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Rural Communication Services: A Key for Agricultural Development in Bangladesh
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In remote segments of Bangladesh, agriculture has been the core of development. Farming is considered as a major contributor in promoting food security, especially in isolated areas. Subsistence farming is very prominent in rural areas of Bangladesh. This is where farming is done solely for the farmers’ needs; leaving little to no stocks for market. However, as development progresses, there has been a shift from subsistence farming to market-oriented commercial farming.

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Rural Communication Services: A big help in reaching the Indian BOP Market
Communication for Rural Development

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Rural portions in India, also called as the Bottom of the Pyramid (BOP) segment, has become a target market for business owners. Products and services offered in these isolated areas may or may not be different from the products and services offered in urban areas, however, marketing strategies appear to be different for the rural consumers. Marketers consider rural communication services/rural marketing communications in promoting their products and services even

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Farmers in Odisha use radio as main source of agricultural information
Communication for Rural Development

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Despite the abundance of mobile phones and increased internet penetration, a survey among farmers from Odisha, India, found that the radio was still the primary source of general agricultural information. One hundred and twenty farmers participated in the said survey. It was conducted by Visva-Bharati University in West Bengal. The farmers were of middle age, between 41 to 50 years old. Majority owned between 0.51 to 1 hectare of land

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Adoption to System of Rice Intensification (SRI) Technology in Indonesia
Innovation

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In a 2022 study by Arsil et al., Indonesian rice farmers participated in focus group discussions (FGDs) regarding the System of Rice Intensification (SRI). The findings include SRI’s complexities in terms of utilization and application to farming. The study was developed with the help of the theory of diffusion of innovations. SRI is an innovation anchored in sustainable knowledge and practices for local farmers’ plants, water, soil, and nutrients. 40

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Utilization of ICTs in Agricultural Marketing Information Delivery in Charland of Bangladesh
ICT4D

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Agriculture has been the most important sector in the economy of Bangladesh as it comprises 19.6% of the national GDP. 63% of the country’s population were employed in the agricultural sector. However, as the population in Bangladesh continues to grow, the country faces greater challenges in maintaining food production. Although ICT has played an essential role in enhancing crop quality and food production, and delivering agricultural marketing information, the agrarian

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Asia
Communication for Rural Development

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Pakistan is the 8th leading producer of global wheat production. (FAOSTAT, 2019). 76.38 million people or 35% of its population are using Internet Technology (IT). IT innovations help develop new ways to make farming more efficient and grow more food. (Khan, et.al.2021) The researchers are from agriculture colleges in universities located in China, USA, and Saudi Arabia. The study used a data set of 628 wheat farmers from 4 districts

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Farmers' Use of ICT Tools for Farming Practices in Chapainawabganj district, Bangladesh
Rural Communication

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The benefits of ICT tools in the agricultural sector have been promising since its expansion and development two decades ago. ICT helps farmers facilitate access to real-time data on weather forecasts, market prices, planting, and harvesting techniques, and seed varieties among others. This is also true across the socioeconomic structure of developing and underdeveloped countries, including Bangladesh—an independent sovereign country in Southeast Asia. Bangladesh is a country where the agricultural

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