In India, members of the Self Employed Women’s Association (SEWA) are primarily engaged in agriculture and animal husbandry. One of the major challenges they are facing until now is the low crop production and high operational costs. In this radio interview with Sarojben, one of the active members of the association, she emphasized their cost reduction mechanism through group purchasing of seeds and fertilizers and collective selling of products in the market. Drawing from her experience with a successful potato farming group in Anand district, she shares a confidence-inspiring success story, encouraging farmers to adopt collective farming practices.

This radio program is part of the regional campaign on Family Farming in Asia and the Pacific in collaboration with AMARC Asia-Pacific, FAO, and ComDev Asia. The radio episode can be accessed here. For more of the Rural Radio Initiative, click here.