The general objective of the project was to investigate the feasibility and viability of establishing an electronic marketing communication system (EMCS) using SMS technology to facilitate communication and exchange between farmers and traders in remote regions of Cambodia. The key participants in this project were farmers, traders, government agencies and researchers. The EMCS was intended to be a vehicle for providing improved market information and hence lead to better decision-making.
Rural Communication (RCS)
The Communication for Rural Development in Asia and the Pacific (ComDevAsia) and the Asian Farmer’s Association for Rural Development (AFA) expressed their willingness to collaborate in knowledge sharing and documenting good practices in agricultural and rural development. Last Aug. 22, 2019, the CCComDev-ComDevAsia team lead by its program leader, Dr. Maria Stella C. Tirol, visited AFA Main Office in Manila to discuss about the initiative and identify potential areas for
The UN Food and Agriculture Organization and the Forest and Farm Facility (FFF) organized a mission to enhance communication for development in Vietnam last August 10-19, 2019. They sent felegates from the University of the Philippines College of Development Communication (UPLB-CDC) to conduct a training workshop on FFF ComDev. UPLB-CDC Dean Dr. Maria Stella Tirol and Dr. Edmund Centeno conducted the training workshop, which was primarily a capacity building activity