Rural Communication (RCS)

Utilization of ICTs in Agricultural Marketing Information Delivery in Charland of Bangladesh

Agriculture has been the most important sector in the economy of Bangladesh as it comprises 19.6% of the national GDP. 63% of the country’s population were employed in the agricultural sector. However, as the population in Bangladesh continues to grow, the country faces greater challenges in maintaining food production. Although ICT has played an essential role in enhancing crop quality and food production, and delivering agricultural marketing information, the agrarian

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Mobile Internet Technology (MIT) Adoption Challenges Wheat Farmers of Pakistan

Pakistan is the 8th leading producer of global wheat production. (FAOSTAT, 2019). 76.38 million people or 35% of its population are using Internet Technology (IT). IT innovations help develop new ways to make farming more efficient and grow more food. (Khan, et.al.2021) The researchers are from agriculture colleges in universities located in China, USA, and Saudi Arabia. The study used a data set of 628 wheat farmers from 4 districts

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Advancing Rural Communication Services in Family Farming in the Asia Pacific Region

The United Nations Decade of Family Farming (UNDFF, 2019-2028) aims to unleash the potential of family farmers as ‘key agents of change’ to transform food systems in the context of the Sustainable Development Goals. This is guided by a Global Action Plan (GAP) under which Pillar 4 calls for improved communication and ICT capacities, Rural Communication Services, and increased awareness of family farmers’ roles, contributions, and challenges, among others (GAP-Outcome

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Radio+ increased mobilization of agricultural knowledge in Sri Lanka

Media use in agriculture is an area of interest among sector members. In Sri Lanka, a group composed of staff from Rangiri Radio, Department of Export Agriculture, Wayamba University and LIRNEAsia, and researchers from the University of Alberta and the University of Guelph in Canada aimed to know the affordances of adopting radio+ (broadcast radio combined with information and communication technologies). Specifically, the group wanted to explore radio+ as a

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Social Media As Tool for Knowledge Sharing and Social Networking Among Farmers in India

Social media, though many doubts exist on its use for sharing of information among farmers, is a popular ICT tool that has great potential to be used for knowledge sharing and social networking among farmers. In the 2018 case study of Thakur and Chander, the findings revealed that Facebook, WhatsApp and YouTube are now being used to share diverse farming-based information across India. Using social media, information from different agricultural

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Mobile Phone Use in Agricultural Information in Bangladesh

Mobile phone has been and enabling tool for communication and development in the world, especially in developing countries like Bangladesh. Using secondary data, a 2018 study by Rahman and Afrad revealed that the increasing number of mobile subscribers in the country resulted to an improvement of different sectors like agriculture, industry and services, which contribute in the national economy of Bangladesh. Findings also showed the importance of mobile phone technology

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Youth as Models and Change Agents for Sustainable Agriculture in India

A 2018 study by Banu and Yashoda showed that to harness the potential and energy of youth for agriculture, a comprehensive and integrated policy and program  on many aspects of sustainable agriculture should be put in place with special incentives for young farmers.  Youth can be attracted to agriculture if they see meaning, income opportunities as well as a sense of pride in farming.  Young farmers also need training, effective

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Participatory Communication Approach: Advancing Rural Development through Community Radios

Dr. Dhanraj A. Patil explored a participatory communication approach for rural development in India. He did this by studying two grassroots community radio stations in rural India: the Sangam Radio in Medak district of Andhra Pradesh and the Radio Bundelkhand in Orchha district of Madya Pradesh. Using media ethnography tools, the article aimed to answer if community radios in India are instrumental in encouraging the participation of the voiceless and

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Empowered Community Radios For Healthy Communities in Indonesia

Can community radios really contribute in building healthy communities? According to Ibrahim (2018), it is possible but only if the community radio is empowered and health communication perspective with local culture basis are important agenda. The author centered his observations on the three radio stations in the Pantura region in Indonesia namely: Arya FM; QLan FM; and NHfm. The study revealed that community radios provided the needed space for community members

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Can Improved ICT Increase the Net Income of Rural Farmers?

In an article published at the South Asia @ LSE blog, Arshad Perwez shows that the improved mobile broadband in 2017 has helped onion farmers in India implement solutions to their storage problem. These farmers in the Sehore district earn an average of Rs 40,000-50,0000 per acre through onion cultivation. In a good season, their net income sometimes climbs up to Rs 100,000 per acre. Unfortunately, because of the fluctuations

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