Rural Communication (RCS)

Social Media As Tool for Knowledge Sharing and Social Networking Among Farmers in India

Social media, though many doubts exist on its use for sharing of information among farmers, is a popular ICT tool that has great potential to be used for knowledge sharing and social networking among farmers. In the 2018 case study of Thakur and Chander, the findings revealed that Facebook, WhatsApp and YouTube are now being used to share diverse farming-based information across India. Using social media, information from different agricultural

Mobile Phone Use in Agricultural Information in Bangladesh

Mobile phone has been and enabling tool for communication and development in the world, especially in developing countries like Bangladesh. Using secondary data, a 2018 study by Rahman and Afrad revealed that the increasing number of mobile subscribers in the country resulted to an improvement of different sectors like agriculture, industry and services, which contribute in the national economy of Bangladesh. Findings also showed the importance of mobile phone technology

Youth as Models and Change Agents for Sustainable Agriculture in India

A 2018 study by Banu and Yashoda showed that to harness the potential and energy of youth for agriculture, a comprehensive and integrated policy and program  on many aspects of sustainable agriculture should be put in place with special incentives for young farmers.  Youth can be attracted to agriculture if they see meaning, income opportunities as well as a sense of pride in farming.  Young farmers also need training, effective

Participatory Communication Approach: Advancing Rural Development through Community Radios

Dr. Dhanraj A. Patil explored a participatory communication approach for rural development in India. He did this by studying two grassroots community radio stations in rural India: the Sangam Radio in Medak district of Andhra Pradesh and the Radio Bundelkhand in Orchha district of Madya Pradesh. Using media ethnography tools, the article aimed to answer if community radios in India are instrumental in encouraging the participation of the voiceless and

Empowered Community Radios For Healthy Communities in Indonesia

Can community radios really contribute in building healthy communities? According to Ibrahim (2018), it is possible but only if the community radio is empowered and health communication perspective with local culture basis are important agenda. The author centered his observations on the three radio stations in the Pantura region in Indonesia namely: Arya FM; QLan FM; and NHfm. The study revealed that community radios provided the needed space for community members

Can Improved ICT Increase the Net Income of Rural Farmers?

In an article published at the South Asia @ LSE blog, Arshad Perwez shows that the improved mobile broadband in 2017 has helped onion farmers in India implement solutions to their storage problem. These farmers in the Sehore district earn an average of Rs 40,000-50,0000 per acre through onion cultivation. In a good season, their net income sometimes climbs up to Rs 100,000 per acre. Unfortunately, because of the fluctuations

Farmers in Bangladesh favor TV programs as source of agricultural information

A survey conducted with 100 farmers in South Surma Upazila, Bangladesh revealed that the majority (76%) had a medium favorable attitude toward agriculture-related television programs as source of agricultural information. A more favorable attitude was determined among farmers with larger farm size, higher educational qualification, higher annual family income, more farming experience, and more agricultural knowledge. However, as the farmers’ age and family size increase, their attitude toward television programs

Mobile phone's usefulness among farmers in Southern Bangladesh

Mobile phone has been an effective tool for rural and agricultural development. In a recent study conducted in Bangladesh, it revealed that most farmers used their mobile phones in obtaining and securing various crop farming information. The farmer-respondents sought information related to crop diseases and pest control followed by fertilizer management suggestions, and selection of appropriate crops and adequate vegetable species. However, the study revealed that farmers in Southern Bangladesh

CSA shows potential to help women farmers in Nepal

A research study led by agricultural economist Arun Khatri-Chhetri found that climate-smart agriculture (CSA) technologies and practices could potentially reduce the burden of labor among women farmers in climate-risk and poverty hotspots in Nepal. These CSA technologies included zero tillage machines, weeders, and solar pump irrigation. Sound post-harvest management and practices such as direct seeding of rice, laser land leveling, and green manuring were also critical to labor burden reduction.