AMARC Asia Pacific launches the “Community Radio Campaign against COVID-19” to complement the initiatives of community radios across the region. As part of this campaign, AMARC-AP has released guidelines in writing Public Service Announcement (PSA) to promote awareness and disseminate credible information about COVID-19 to the public. The Campaign website has made available scripts of public service announcements (PSA) that can be translated and broadcast by local broadcasters. Two types
Rural Communication (RCS)
To respond to the growing COVID-19 problem, eighteen Bangladeshi Community Radio Broadcasters have started broadcasting a program on Coronavirus Education. The program focuses on rural people and the precautionary measures needed to prevent infection. Bangladesh’s Network for Radio and Communication (BNNRC) has been mobilizing all community radios towards setting their programming to promote awareness on COVID-19.
Today more than ever smallholders and rural communities require access to information and communication to make their voices heard and change their lives for the better. Communication for Development facilitates dialogue and collaborative action, combining participatory methods with communication tools ranging from community media to ICTs. The Communication for Rural Development Sourcebook provides communication practitioners, development professionals and field workers with a comprehensive set of guidelines, illustrative experiences and learning
This publication is the first scoping study aimed at compiling existing evaluation cases in the field of Communication for Development as applied to agricultural and rural development initiatives. It draws on a literature review and 19 cases across Africa, Asia-Pacific, Latin America and the Caribbean comparing evidence of evaluative approaches, methods and outcomes of communication programmes and rural communication services. It also provides clear indications about the need to build
Supporting dialogic communication and knowledge sharing processes is a powerful means of helping farmer organizations, indigenous peoples, rural communities and civil society organizations to make their voices heard and be part of the development agenda. Rural communication services and policies can translate farmers’ right to communication into fair and transparent regulatory frameworks that will allow equitable access to information and communication services in rural areas and ensure the active participation
The Mobile GAP (Good Agricultural Practice) Assessment System is designed as a tool for farmers and Certification Body (CB) officers to list farm activities and newly adopted techniques which will later be assessed following the certification procedures. This works on both mobile devices such as mobile phones, tablets with Android OS and also can work on notebooks and PCs. In 2013, a pilot project was launched in Samkha village in the northern region in Thailand that was successful.
Bangladesh Institute for ICT in Development (BIID) service basket, e-Krishok is the concept of integrating Information and Communication Technology (ICT) as a 360-degree solution in agriculture: from pre-production to post-production levels. BIID’s e-Krishok provides a 360-degree solution in agriculture which includes extension to market linkage to information to online trading. BIID’s flagship initiative consisting of different service components such as the information repository (www.ekrishok.com) including fact sheets, short code 16250,
The general objective of the project was to investigate the feasibility and viability of establishing an electronic marketing communication system (EMCS) using SMS technology to facilitate communication and exchange between farmers and traders in remote regions of Cambodia. The key participants in this project were farmers, traders, government agencies and researchers. The EMCS was intended to be a vehicle for providing improved market information and hence lead to better decision-making.
The Communication for Rural Development in Asia and the Pacific (ComDevAsia) and the Asian Farmer’s Association for Rural Development (AFA) expressed their willingness to collaborate in knowledge sharing and documenting good practices in agricultural and rural development. Last Aug. 22, 2019, the CCComDev-ComDevAsia team lead by its program leader, Dr. Maria Stella C. Tirol, visited AFA Main Office in Manila to discuss about the initiative and identify potential areas for