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Agricultural Information Sources of Rural Farmers: Evidence from Pakistan

Farmers have been utilizing several sources of information for their agricultural-related needs. Among those are neighbor-friend-relatives, self-experience, media (print and/or electronic), and the likes. In Pakistan, a study was conducted to assess which source of information is preferred the most by the rural farmers in the area. Results showed that the top/major source of agricultural information utilized by the rural people in Pakistan is neighbor-friend-relatives. This reflects that farmers, among themselves, help

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