Rural Communication Services

Agricultural Information Sources of Rural Farmers: Evidence from Pakistan

Farmers have been utilizing several sources of information for their agricultural-related needs. Among those are neighbor-friend-relatives, self-experience, media (print and/or electronic), and the likes. In Pakistan, a study was conducted to assess which source of information is preferred the most by the rural farmers in the area. Results showed that the top/major source of agricultural information utilized by the rural people in Pakistan is neighbor-friend-relatives. This reflects that farmers, among themselves, help

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IAMCR, FAO offer Rural Communication Services Research Awards

In cooperation with the Food and Agriculture Organization of the United Nations (FAO) IAMCR, is offering four awards of 2,500 USD to authors of papers that advance our understanding of applications of “rural communication services” particularly in the areas of agriculture, family farming, natural resource management, climate change adaptation, food security, and disaster risk reduction and management. Special attention will be given to papers that consider elements such as: participatory

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Filipino Farmers & AEWs benefit on ICTs for Rice Technologies

Information and Communication technologies (ICTs) enhance information flow and facilitate delivery of ICT-based agricultural extension for sustainable development.  ICTs for rice technologies that are accessible through the internet and mobile phone benefits farmers and agricultural extension workers as well. In the Philippines, such ICTs for rice technologies accessible through the internet and mobile phones example are the Pinoy Rice Knowledge Bank, with the Palay Check and the Nutrient Manager for

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Rural Communication Services: A big help in reaching the Indian BOP Market

Rural portions in India, also called as the Bottom of the Pyramid (BOP) segment, has become a target market for business owners. Products and services offered in these isolated areas may or may not be different from the products and services offered in urban areas, however, marketing strategies appear to be different for the rural consumers. Marketers consider rural communication services/rural marketing communications in promoting their products and services even

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Adoption to System of Rice Intensification (SRI) Technology in Indonesia

In a 2022 study by Arsil et al., Indonesian rice farmers participated in focus group discussions (FGDs) regarding the System of Rice Intensification (SRI). The findings include SRI’s complexities in terms of utilization and application to farming. The study was developed with the help of the theory of diffusion of innovations. SRI is an innovation anchored in sustainable knowledge and practices for local farmers’ plants, water, soil, and nutrients. 40

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Asia

Pakistan is the 8th leading producer of global wheat production. (FAOSTAT, 2019). 76.38 million people or 35% of its population are using Internet Technology (IT). IT innovations help develop new ways to make farming more efficient and grow more food. (Khan, et.al.2021) The researchers are from agriculture colleges in universities located in China, USA, and Saudi Arabia. The study used a data set of 628 wheat farmers from 4 districts

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Farmers' Use of ICT Tools for Farming Practices in Chapainawabganj district, Bangladesh

The benefits of ICT tools in the agricultural sector have been promising since its expansion and development two decades ago. ICT helps farmers facilitate access to real-time data on weather forecasts, market prices, planting, and harvesting techniques, and seed varieties among others. This is also true across the socioeconomic structure of developing and underdeveloped countries, including Bangladesh—an independent sovereign country in Southeast Asia. Bangladesh is a country where the agricultural

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Smart Farming Technology for Small-Scale Farmers in Thailand

Smart farming technology is a new agricultural innovation in the digital era that adopted various ICTs in the farm. Smart farming leads to the efficient use of production factors, the increase in quality of farm production, cost-effectiveness, reducing environmental impact, cost of production, and labor, saving time and leading to sustainable agriculture. Smart farming is considered as one of the important strategic goals in Thailand. The country intends to transform

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Global Forum on Inclusive RCS for Family Farming set on July 11

Com Dev Asia is inviting everyone to attend the UNDFF Global Forum on Inclusive Rural Communication Services for Family Farming  on 11 July 2022, 12:00-3:00PM CET. The discussion aims to showcase current trends, approaches, experiences and lessons learned related to RCS for Family Farming, and to define criteria, opportunities and priorities for mainstreaming RCS in family farming National Action Plans, policies, and programs and agree on mechanisms to foster collaboration

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SMS as an Inclusive Tool in Knowledge Sharing in Agriculture in the Philippines

Knowledge sharing is considered one of the essential practices for agricultural development. Farmers have to be aware of the latest agricultural information to make sure they can address farm issues such as pests and diseases and utilize the existing innovations to maximize their production. There are already a lot of established systems to ensure this, such as social media, websites, mobile applications, and radio programs. However, farmers face challenges with

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