Participatory Communication Plan

The United Nations Decade of Family Farming (UNDFF 2019-2028) aims to unleash the potential of family farmers as key agents of change to transform food systems in the context of the Sustainable Development Goals (SDGs). ComDev Asia (CDA) members have adopted family farming and the UNDFF as a main priority following three main lines of actions that provide a common framework for Participatory Communication Plan steered by the CDA initiatve. A fourth dimension is associated with the public awareness and the outreach in relation to priorities in the field of communication for development and family farming.

The PCP for Asia and the Pacific involves global, regional and local farmers’ organizations (e.g. World Rural Forum, AFA, and SEWA), FAO decentralized offices in the region, IFAD, networks of community media and specialized entities such as Digital Green, AMARC Asia-Pacific, and other allies. ComDev Asia PCP follows the objectives of the initiatives according to its three (3) main lines of action: a) awareness-raising and engagement; b) rural communication services; and c) communication capacity of family farmers and their organizations. To make the PCP operational, three working groups (WGs) have been initiated. The WGs include institution members of the CDA Steering Committe as well as institutions and organizations interested in partnering and supporting the different activities of the PCP. Below is a summary of the main activities being promoted as part of the ComDev Asia Participatory Communication Plan.