Rural Communication Services (RCS)

IAMCR, FAO offer Rural Communication Services Research Awards

In cooperation with the Food and Agriculture Organization of the United Nations (FAO) IAMCR, is offering four awards of 2,500 USD to authors of papers that advance our understanding of applications of “rural communication services” particularly in the areas of agriculture, family farming, natural resource management, climate change adaptation, food security, and disaster risk reduction and management. Special attention will be given to papers that consider elements such as: participatory

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Rural Communication Services: A big help in reaching the Indian BOP Market

Rural portions in India, also called as the Bottom of the Pyramid (BOP) segment, has become a target market for business owners. Products and services offered in these isolated areas may or may not be different from the products and services offered in urban areas, however, marketing strategies appear to be different for the rural consumers. Marketers consider rural communication services/rural marketing communications in promoting their products and services even

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ComDev Asia participates in the First Global Forum of the UN Decade of Family Farming (UNDFF) 2019-2028

ComDev Asia participated in the First Global Forum of the UNDFF 2019-2028 held on 19 to 22 September 2022. FAO HQ ComDev Team Leader, Dr. Mario Acunzo and ComDev Asia Facilitator and University of the Philippines Los Baños College of Development Communication Dean, Dr. Maria Stella Tirol, emphasized the importance of key role of rural communications services (RCS) in family farming during their presentation on the last day of the

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Radio Program: Family Farmers’ Organizations Promote Sustainable Food Systems in Asia

As part of the United Nations Decade of Family Farming Regional Awareness Radio Campaign that started in 2021, AMARC Asia-Pacific recently produced a report on the roles of family farmers’ organizations (FFOs) in promoting sustainable food systems in Asia. With reports from Bangladesh, Nepal, the Philippines, India, Cambodia, Vietnam, and Indonesia, it is said that FFOs help farmers access resources and reach larger markets effectively and efficiently. Through FFOs, production

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Smart Farming Technology for Small-Scale Farmers in Thailand

Smart farming technology is a new agricultural innovation in the digital era that adopted various ICTs in the farm. Smart farming leads to the efficient use of production factors, the increase in quality of farm production, cost-effectiveness, reducing environmental impact, cost of production, and labor, saving time and leading to sustainable agriculture. Smart farming is considered as one of the important strategic goals in Thailand. The country intends to transform

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ComDev Asia holds Regional Forum on Rural Communication Services (RCS) for Family Farming

The Regional Forum on RCS for Family Farming in Asia and the Pacific was held last 28 June 2022. The event was attended by ComDev Asia partners from the Food and Agriculture Organization, Digital Green, Asian Farmers Association for Sustainable Rural Development, Self Employed Women’s Association, as well as representatives from national government agencies.   The regional forum was meant to provide a platform for the discussion of recommendations for advancing

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SMS as an Inclusive Tool in Knowledge Sharing in Agriculture in the Philippines

Knowledge sharing is considered one of the essential practices for agricultural development. Farmers have to be aware of the latest agricultural information to make sure they can address farm issues such as pests and diseases and utilize the existing innovations to maximize their production. There are already a lot of established systems to ensure this, such as social media, websites, mobile applications, and radio programs. However, farmers face challenges with

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Farmers in Vietnam, Indonesia, and Myanmar adopt digital technologies based on performance, ease of use, and peer review

While digital technologies could enhance the effectiveness and efficiency of farming activities, the Grow Asia report in 2019 still showed that farmers’ adoption of digital technologies remained low across Southeast Asia. In their interviews with 100 farmers from Vietnam, Indonesia, and Myanmar, the Grow Asia team found that farmers would only decide to adopt a technology based on performance, ease of use, and reviews from fellow farmers. Farmers also moved

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Project SARAi: Technologies for Climate Smart Agriculture in the Philippines

Climate change is one of the major problems in the agriculture sector. It reduces crop and livestock productivity, threatens food security, and lower income, especially to smallholder farmers. In the Philippines, an action-research program was established to work towards climate risks by providing agricultural stakeholders with site-specific crop advisories. Project SARAI or  Smarter Approaches to Reinvigorate Agriculture as an Industry in the Philippines provides farmers advisories for rice, corn, banana,

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Farmers’ Perceptions Regarding the Use of Information and Communication Technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan

Farmers in the Khybe Pakthunkhwa (KPK) province in Pakistan considered the utilization of Information and Communication Technology (ICT) as a useful source of agricultural information. In the study published by Aldosari et.al in 2017, farmer respondents agreed that information gathered through traditional media (radio and television) as well as the new media (mobile phone and internet) are sufficient for them. However, issues on access, availability and educational status affect the

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