Campaign Materials for the General Public

In achieving the objectives of the campaign, two sets of campaign materials are produced covering six themes on resilient family farming: 1) Economics and Food Systems; 2) Biodiversity, Environment, and Culture; 3) Gender and Youth; 4) Health and Nutrition; 5) Sanitation and Safety; and 6) Policies, Services, and Organization.

Here are the Campaign Materials for the General Public:
• POSTERS
• INFOGRAPHS
• PSA

A. Posters

POSTER 1: Invest in Family Farming, Invest in our Future
Theme: Economics and Food Systems

Family Farmers are frontliners and food heroes in the midst of COVID-19
pandemic. Support our farmers. Buy their products. Eat local produce.

Download the poster HERE.

POSTER 2: Family Farmers are Custodians of Biodiversity
Theme: Biodiversity, Environment, and Culture

Family farmers ensure the sustainability of agricultural processes while
respecting the environment. This makes the, viable partners to develop
resilience to climate change.

Download the poster HERE.

POSTER 3: Agri-Cultures: A Common Heritage for a Better Future
Theme: Biodiversity, Environment, and Culture

Recognizing the potentials and value of local and indigenous knowledge is the
heart of a more resilient future.

Download the poster HERE.

POSTER 4: Women are the Backbone of Family Farming
Theme: Gender and Youth

It is our responsibility to make sure that the next generation of women are
empowered to take on the challenges of meeting the world’s growing
food needs.

Download the poster HERE.

POSTER 5: Strengthening Family Farmers through Inclusive Rural Services
Theme: Policies, Services, and Organization

The government and the private sector can equip farmer organizations through
economic incentives, credit for smallholder farmers, and improved rural
communication services.

Download the poster HERE.

POSTER 6: Family farmers feed and care for the world
Theme: Nutrition and Health

Eating nutritious food produced by family farmers can improve our health and boost our immunity to the coronavirus.

Download the poster HERE.

POSTER 7: Farmer organizations help shape a sustainable future.
Theme: Policies, Services, and Organizations

Download the poster HERE.

POSTER 8: The youth drives agriculture forward.
Theme: Nutrition and Health

Ensuring the youth pursues agriculture ensures food security for the family and the community.

Download the poster HERE.

POSTER 9: Safety measures safeguard everyone.
Theme: Nutrition and Health

Proper food handling from the farm to the table helps fight the spread of COVID-19.

Download the poster HERE.

B. Infographic

INFOGRAPHIC 1: Supporting Women Means More Food for All (Women in Agriculture: Quick Facts)
Theme: Gender and Youth

Women are important contributors to food production, but need more support.
Supporting women farmers can help them increase yield and feed more people.

Download the infograph HERE.

INFOGRAPHIC 2: Keep family farmers in business during the COVID-19 pandemic.
Theme: Economics and Food Systems

Buy from family farmers to get fresh produce while supporting farmers' livelihood.

Download the infograph HERE.

INFOGRAPHIC 3: How to safely buy and handle  fresh produce
Theme: Sanitation and Safety

Eating fresh food is very important to stay healthy during the COVID-19 pandemic.
Here are some tips to stay safe while buying food.

Download the poster HERE.

C. Public Service Announcement

GP PSA 1: Buy directly from family farmers
Theme: Economic and Food Systems

This PSA aims to encourage the general public to buy produce directly from family
farmers to support their livelihood in the time of the COVID-19 pandemic.

Download the script HERE.
Download the sample HERE.

GP PSA 2: Family farmers preserve biodiversity
Theme: Biodiversity, Environment, and Culture

Farmers play an important role in preserving biodiversity.

Download the script HERE.
Download the sample HERE.

GP PSA 3: Women are the backbone of family farming
Theme: Gender and Youth

It is our responsibility to make sure that the next generation of women, encouraged
and empowered to take on the challenges of meeting the world’s growing food
needs.

Download the script HERE.
Download the sample HERE.

GP PSA 4: Family farmers provide nutritious food
Theme: Nutrition and Health

Family farmers are frontliners in the time of crisis and post-COVID-19 because they
feed the world, sustain our health, and increase our resilience to COVID-19 and other
diseases.

Download the script HERE.
Download the sample HERE.

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