Rural Communication (RCS)

Farmers in Bangladesh favor TV programs as source of agricultural information
Communication for Rural Development

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A survey conducted with 100 farmers in South Surma Upazila, Bangladesh revealed that the majority (76%) had a medium favorable attitude toward agriculture-related television programs as source of agricultural information. A more favorable attitude was determined among farmers with larger farm size, higher educational qualification, higher annual family income, more farming experience, and more agricultural knowledge. However, as the farmers’ age and family size increase, their attitude toward television programs

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Mobile phone's usefulness among farmers in Southern Bangladesh
Communication for Rural Development

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Mobile phone has been an effective tool for rural and agricultural development. In a recent study conducted in Bangladesh, it revealed that most farmers used their mobile phones in obtaining and securing various crop farming information. The farmer-respondents sought information related to crop diseases and pest control followed by fertilizer management suggestions, and selection of appropriate crops and adequate vegetable species. However, the study revealed that farmers in Southern Bangladesh

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CSA shows potential to help women farmers in Nepal
Rural Communication

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A research study led by agricultural economist Arun Khatri-Chhetri found that climate-smart agriculture (CSA) technologies and practices could potentially reduce the burden of labor among women farmers in climate-risk and poverty hotspots in Nepal. These CSA technologies included zero tillage machines, weeders, and solar pump irrigation. Sound post-harvest management and practices such as direct seeding of rice, laser land leveling, and green manuring were also critical to labor burden reduction.

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Bangladesh: Desk Study of Extension and Advisory Services
Rural Communication

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In an effort to raise incomes and increase resilience of smallholder farmers and their families in Feed the Future countries, the United States Agency for International Development (USAID) funded the Developing Local Extension Capacity (DLEC) project. This project is led by Digital Green in partnership with the International Food Policy Research Institute (IFPRI), CARE International (CARE) and multiple resource partners. DLEC will work with country stakeholders and USAID missions to

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AMARC AP released PSA guidelines for CR campaign against COVID-19
Communication for Rural Development

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AMARC Asia Pacific launches the “Community Radio Campaign against COVID-19” to complement the initiatives of community radios across the region. As part of this campaign, AMARC-AP has released guidelines in writing Public Service Announcement (PSA) to promote awareness and disseminate credible information about COVID-19 to the public. The Campaign website has made available scripts of public service announcements (PSA) that can be translated and broadcast by local broadcasters. Two types

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COVID-19: How Community Radios Broadcasting Coronavirus Education
Rural Communication

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To respond to the growing COVID-19 problem, eighteen Bangladeshi Community Radio Broadcasters have started broadcasting a program on Coronavirus Education. The program focuses on rural people and the precautionary measures needed to prevent infection. Bangladesh’s Network for Radio and Communication (BNNRC) has been mobilizing all community radios towards setting their programming to promote awareness on COVID-19.

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Communication for Rural Development Sourcebook
Publications

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Today more than ever smallholders and rural communities require access to information and communication to make their voices heard and change their lives for the better. Communication for Development facilitates dialogue and collaborative action, combining participatory methods with communication tools ranging from community media to ICTs. The Communication for Rural Development Sourcebook provides communication practitioners, development professionals and field workers with a comprehensive set of guidelines, illustrative experiences and learning

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Inclusive Rural Communication Services: Building Evidence, Informing Policy
Publications

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This publication is the first scoping study aimed at compiling existing evaluation cases in the field of Communication for Development as applied to agricultural and rural development initiatives. It draws on a literature review and 19 cases across Africa, Asia-Pacific, Latin America and the Caribbean comparing evidence of evaluative approaches, methods and outcomes of communication programmes and rural communication services. It also provides clear indications about the need to build

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