Bangladesh Institute for ICT in Development (BIID) service basket, e-Krishok is the concept of integrating Information and Communication Technology (ICT) as a 360-degree solution in agriculture: from pre-production to post-production levels. BIID’s e-Krishok provides a 360-degree solution in agriculture which includes extension to market linkage to information to online trading. BIID’s flagship initiative consisting of different service components such as the information repository (www.ekrishok.com) including fact sheets, short code 16250,
The general objective of the project was to investigate the feasibility and viability of establishing an electronic marketing communication system (EMCS) using SMS technology to facilitate communication and exchange between farmers and traders in remote regions of Cambodia. The key participants in this project were farmers, traders, government agencies and researchers. The EMCS was intended to be a vehicle for providing improved market information and hence lead to better decision-making.