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Radio & Community Media

Community Radio for Social Change India
Date:
22 May 2014

CommunityRadio India[2014] This compendium of Community Radio in India is published by the Ministry of Information & Broadcasting and One World Foundation India. It provides a full directory and individual profiles of the over 160 operational stations across the country, housed in a variety of community-based organisations, NGOs, educational and agricultural institutions.

Since 2006 the Community Radio Policy has made the community radio movement grow stronger in India, backed by a proactive engagement of the government with the sector.  

Participative Marketing for Local Radio
Date:
23 May 2014
participative marketing for local radio
[2003] This book addresses the issue of how to effectively market a local radio station and is especially aimed at community-owned stations. These are generally short of money but well resourced with people (mostly volunteers): a diverse resource that needs to be nurtured and managed effectively.

Participative marketing is based on a strong web of relationships to help bring people together for a common purpose. It extends the idea of "relationship marketing" to cover all types of communications and social networks. 
The sourcebook provides ideas, principles and possibilities for radio station marketing, radio branding and community radio funding and advertising. It includes suggestions on how a community radio can secure an audience, generate income and become sustainable.

Also available in Bahasa Indonesia
Wave Power: Radio and the MDGs
Date:
04 June 2014
Wave Power[2010] This paper by PANOS London showcases four community radio projects helping to tackle the Millennium Development Goals in developing countries.

The case studies - in India, Malawi, the Caribbean and Nepal - demonstrate how communication at the grassroots level is so important, not only empowering the people most affected, but enabling them to become advocates for change in their own communities.

See in particular case 2 on Mwana Alirenji, a farmer-to-farmer radio magazine addressing food security in rural Malawi, and case 3 on My Island-My Community, the first soap opera to address climate change in the Caribbean.
Community Radio. Principles and Prospects
Date:
23 May 2014
cr principles and prospects

[2008] In this book the journalist and community radio campaigner/expert Raghu Mainali introduces the basics of Community Radio. It is about how all those involved in community broadcasting can contribute to the maximum, by rising up to definite and desired professional standards.

This book is a primer for someone who might have spent years in community broadcasting and a guide for those who aspire to take up a career in radio broadcast journalism. 

Interactive Radio for Agricultural Development Projects
Date:
23 May 2014
interactiveradiotoolkit
[2012] This toolkit is designed to help projects and organizations use interactive radio to augment the traditional agricultural development activities and extension services they provide. It was developed by FHI 360 as part of the USAID project Fostering Agriculture Competitiveness Employing Information Communication Technologies (FACET).

It aims to provide practitioners with a foundational understanding of what is needed to create compelling radio programming.Given the fact that radio continues to be the most readily accessible communication tool in much of sub-Saharan Africa, this toolkit aims to enable practitioners to develop a more systematic approach to using interactive radio as one medium through which they share information with farmers.
Community Radio in Bangladesh: Achievements and Challenges
Date:
04 June 2014
radio bangladesh1 copy[2012] This publications collects the experience of 14 community radio stations currently on air in Bangladesh. It maps the achievements and challenges faced by these radio stations since their launch. Among the main challenges are generating financial resources and ensuring community partnership and spontaneous people's participation.

This  book, published by the Bangladesh NGOs Network for Radio and Communication (BNNRC), is useful for the community media activist, policy makers, academia and development partners working to achieve a free, independent and pluralistic community media sector for the voiceless in rural Bangladesh.
How to Do Community Radio
Date:
23 May 2014
howtodocr
[2002] This primer for community radio operators builds on the experience of Tambuli (Tinig ng Aming Munting Bayan Upang Umunlad Ang Maliliit or the Voice of the Community), an independent community radio in the Philippines which in the past ten years has grown from one community radio to a network of 25 stations. Often located in remote rural areas, these stations are “operated in the community, for the community, about the community and by the community”.

The second section of the document focuses on practical aspects of community radio programming.
Empowerment Radio (foreword & index)
Date:
23 May 2014
empowerment radio
[2012] ‘EMPOWERMENT RADIO – Voices building a community’ sets out to demonstrate why community radio during the past decade has repeatedly been recommended as a powerful catalyst for development – ‘the missing link’ between development support being provided and change actually taking place.

This book has been written with a desire to share powerful insights and experiences that can help get a genuine community radio off the ground – and keep it on air. It offers a step-by-step presentation of the central conceptual and practical aspects that are essential for creating EMPOWERMENT RADIO: A sustainable, community-run, well managed, simple and effective platform for the community’s voices, with space for debate on issues of importance that range from urgent ad hoc problems, over continued debate on community development, and onward toward a celebration of the local culture.
Community Radio Handbook
Date:
23 May 2014
crunesco[2001] This handbook is meant to help different communication actors, technicians, operators and radio producers to make more efficient use of community media for local development by getting people involved. It aims to demonstrate that starting a small radio station is not as expensive and complex as most would think and is actually within the reach of almost any community.

The handbook covers legal and technical aspects and sets out the practical steps to get started with a community radio service. It also deals with participatory programming and provides a prototype code of conduct for community broadcasters.
Community Radio Collective Marketing Strategy
Date:
05 June 2014
cr collective marketing strategy[2008] This book is a guide to improving community radio's financial standing. Along with traditional marketing techniques, more creative and constructive concepts are needed. Community radio stations cover geographically small areas and don't have to compete for listeners, instead they usually share mission and objectives. Collective marketing is a good strategy to minimize operational costs and enhance outreach.

The guide was produced by the Community Radio Support Center of the Nepal Forum of Environmental Journalists (NEFEJ) and was first published in Nepali in 2006. It includes a chapter on the status of community radio in Nepal and on challenges, potential and success stories of collective marketing.
Community Radio Performance Assessment System
Date:
05 June 2014
cr performance assessment system[2008] Inspired by the performance-based grant system adopted by some countries in the world, the Community Radio Performance Assessment Manual identifies a comprehensive list of indicators as a measurement tool to assess the impact and performance of community radio stations.

These indicators cover all the key characteristics of a community radio station in terms of content, management, sustainability, participation and ownership. Underlying the scoring pattern is the inclusive emphasis given to community at all levels. They also provide insights into what could constitute some barriers and how they could be removed. 

Its simple and practical approach make the manual easy to use for field volunteers/workers of community radio and students alike.
Community Radio A Strategic Planning Manual
Date:
05 June 2014
cr strategic planning manual[2008] This manual was prepared for officials and managers of community radio (CR) stations in Nepal but can be adapted in response to locally-specific needs to guide the formulation of strategic plans for any type of local radio stations.

The first chapters introduce the definition, policy, legal provisions and limitations of a CR strategic plan. Analytical steps such as stakeholder analysis and analysis of opportunities and challenges of CRs are included in chapter 3. The last chapter defines technical aspects of strategic plans such as visioning, hierarchy of objectives, success indicators, identification of risk factors and risk mitigation measures, operational strategies and areas of collaboration, responsibility matrix and M&E system.
Community Radio: Organization Development Guidebook
Date:
05 June 2014
cr organization development guidebook[2009] This book was developed by the Community Radio Support Center (CRSC) to improve performance, efficiency and effectiveness of emerging community radio stations in Nepal. It is designed to guide a radio station in areas such as vision and mission development, human resource management policy, documentation, knowledge management and editorial policy.

It is structured to help answer questions such as 
What does it take to establish a functional organisation?
How should a radio station treat and motivate staff members?
How does a station win public support?

A roadmap, methodological suggestions and concrete examples are presented as part of its approach.
Radio Pledge
Date:
05 June 2014
radio pledge[2008]  This book is based on the conclusion that ethics are nothing but a series of moral qualities. In the first chapters the author tries to define ethics and professional values as they relate to mass media and community broadcasting.

The book also looks at the legal context for information provision and in particular outlines the efforts surrounding the enforcement of ethnics in Nepalese journalism as compared with the codes of conduct in other countries.



Community Participation at Local and Community Radio Stations. An Explorative Study
Date:
05 June 2014
Radio Stations[2012] This report presents the main findings of three regional surveys on participation at local and community radio stations in Africa, Asia, Latin America and the Pacific. The studies examined the involvement of the radio stations’ communities in programming, management, ownership and funding. The results are not representative, but will provide a basis for further in-depth research and lead to a practice oriented publication.
Participation of the community is an important feature of almost all stations participating in the survey. In all regions, involvement in programming is strongest. Results show that “traditional” forms of listener involvement, such as participation in talk shows or call-in programmes − which can also be found at public or commercial radio stations – are most frequent in local/community radios. Participation in management, ownership and funding are less common.
Participatory Radio Campaigns and Food Security
Date:
05 June 2014
FRI[2011] The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project aimed to test the effectiveness of a new type of radio campaign developed by Farm Radio International: the participatory radio campaign (PRC).

Farmers participate are engaged in the development of the farm radio programming as central agents of the knowledge sharing process. A series of farm radio programs are designed to enable farmers to improve their agricultural practices and ultimately their food security. This report discusses the key findings from an evaluation of 15 PRCs developed by FRI with partner radio stations in five African countries – Tanzania, Uganda, Mali, Ghana, and Malawi.
Tuning into development: International comparative survey of community broadcasting regulation
Date:
01 August 2014

TuningIntoDev[2013] Community radio stations are multiplying in numbers but legal considerations and fair regulatory provisions for them are a worldwide challenge. This report by UNESCO maps the complex legislative frameworks of community broadcasters in more than 30 countries and provides some insight on the linkages between local policy development and international standards.

By exploring a range of local approaches and advances in the legal recognition of community broadcasters, the report hopes to encourage partnerships and innovative measures that will facilitate the future sustainability of community media. It underlines international standards that need to be considered by legislative and regulatory frameworks to foster rather than inhibit the development of the community broadcasting sector.

Community Radio - Continuous Improvement Toolkit
Date:
25 March 2015

Comm radio[2013] This toolkit was developed with support provided by the Commonwealth Educational Media Centre for Asia (CEMCA). It is an outcome of a participatory and co-learning process. This process involved brainstorming within a specific team to come up with a preliminary set of parameters and indicators for self-assessment and continuous improvement of the performance of Community Radio Stations.

The toolkit is also available in Hindi

 

 

Community Radio and Sustainability - A Participatory Research Initiative
Date:
26 May 2015
CommRadio AsiaThis research is an attempt to explore sustainability of CR in the South Asia region through a participatory approach of working with selected CR stations in the region. The research used a mixed method approach including qualitative and quantitative tools and Ethnographic Action Research principles.
Community Radio: A user's guide to the technology
Date:
15 September 2015

UNESCO guideCR2007[2007] Authored by N. Ramakrishnan (Ideosync Media Combine) and published by the United Nations Educational Scientific and Cultural Organization (UNESCO), this manual is helpful to understand the community radio sector in India and explains the technical aspects of broadcasting. It is available online in English.

 
 
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