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Tools & resources

Advocacy Toolkit
Date:
22 May 2014

Advocacy toolkit[2010] Stemming from its exceptional history of advocating to protect and promote children’s and women’s rights, UNICEF developed this toolkit to provide staff and partners with practical tools to develop and manage their advocacy work.

The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines areas that can help strengthen an office’s capacity for advocacy, and covers several crosscutting aspects of advocacy including monitoring and evaluating advocacy, managing knowledge in advocacy, managing risks in advocacy, building relationships and securing partnerships for advocacy, and working with children and young people in advocacy.

Approaches to Development Communication
Date:
23 May 2014
UNESCO[2002] This collection of papers edited by Jan Servaes is part of a UNESCO/UNFPA orientation and resource kit on Development Communication. It is made up of 4 parts:

I. Introduction
Three general contributions set the stage for a more detailed analysis of the issue of communication for development and social change.

II. Theoretical Underpinnings of Approaches to Development Communication
Going through various perspectives in terms of theory, research, policy making and implementation, the contributions identify the key characteristics that define ComDev.

III. Communication Policies, Strategies and Exemplars
Various agencies have applied development communication with different policy bases, models and terminologies. Among the cases analyzed is FAO’s ComDev Group.

IV. More Complexity and Specificity Added
The last papers analyze the impact of new information technologies on community development, the role and place of the often overlooked community media, and the role of the mass media in conflicts.

Ann Kite Yo Pale. Communication with Disaster Affected Communities Haiti 2010
Date:
04 June 2014
Haiti[2011] This report captures practical case studies and best practice in communication with affected communities during the humanitarian response in Haiti. The 7.0 magnitude earthquake was unfortunately not the only emergency to strike Haiti in 2010, as the outbreak of cholera brought a new, highly infectious and deadly disease to a country with weak sanitation and health systems. The response of communication actors was essential to the survival of potentially thousands of people, whose ability to recognise symptoms and take prompt action was literally the difference between life and death.

This document was published by infoasaid, a DFID-funded project implemented in partnership by Internews and the BBC World Service Trust. The overall project goal was to improve the quality of humanitarian responses by maximising the amount of accurate and timely information available to both humanitarian responders and affected populations through enhanced information exchange between them.
Equal Access Participatory Monitoring and Evaluation Toolkit
Date:
23 May 2014
pme toolkit
[2011] This toolkit aims to help communication for development organizations to demonstrate the impacts and outcomes of their initiatives, listen to their listeners, continuously learn, and feed this learning back into their work. It is guided by the principles of Communication for Social Change and Participatory Monitoring and Evaluation (PM&E).

The toolkit comprises 6 modules:
1: Effective communication, feedback and reporting systems in a PM&E process
2: Setting objectives and indicators
3: Research and PM&E methods
4: Critical Listening and Feedback Sessions
5: Doing qualitative data analysis
6: Getting started and planning for PM&E and impact assessment

The toolkit includes a manual on the Most Significant Change technique.

Participatory Mapping and Communication
Date:
23 May 2014

ifad[2010] This IFAD publication seeks to provide guidance on developing a participatory communication strategy to strengthen the impact of participatory mapping initiatives, especially among pastoralists, indigenous peoples and forest dwellers. It can also be used as a general guide for developing participatory communication strategies.

The first section provides a review of participatory mapping and communication, while the second outlines a four-stage process for developing and implementing a communication strategy and action plan in support of participatory mapping. The third section addresses knowledge management procedures that can be employed in collecting and documenting information to be included in the participatory map or to record the mapping process.

Participatory Communication. A Practical Guide
Date:
23 May 2014
tufte-mefa[2009] This publication is an easy-to-read introduction to current concepts and practices of development communication. The first chapters present the main conceptual approaches to development communication and develop the principles of participatory communication. The authors describe 4 phases of the communication programme cycle in the context of development cooperation, including the participatory communication assessment (PCA), the communication strategy design, the implementation and the monitoring and evaluation.

The final part presents 3 cases to illustrate how civil society organisations approach participatory communication: the Peruvian community development NGO 'Minga Peru'; the Tanzanian NGO 'Femina'; and the Indian 'National Center for Promotion and Employment for Disabled People'.
Making Waves: Stories of Participatory Communication for Social Change
Date:
04 June 2014
making waves[2001] This is a collection of stories where participatory communication has led to social change, ranging from bush radios to street theatre and local telecentres. The book forms part of the Rockefeller Foundation’s Communication for Social Change initiative.

The 50 case studies show how people living in poor communities across the world can potentially seize control of their own life stories and begin to change their marginal and unjust circumstances. The rationale for participatory communication in the international development field is explained by the link between communication and empowerment, as power relations are inherent in local community decision-making processes and in communal action. The book suggests that community-based radio is perhaps the communication method par excellence when trying to reach excluded or marginalized communities. The case studies also include examples of the continued success of traditional communication methods such as drama, dance, music, puppets, drums, storytelling and dialogue circles, where person-to-person communication is crucial.

The document is also available in Spanish and French
C4D ‘Communication for Development’ Concept
Date:
23 May 2014
c4dcom4devconcept[2004] This discussion paper was prepared by OneWorld based on a review of and reflection on existing knowledge, approaches and trends in communication for development. 

Although the main purpose is to provide inputs into the broader ICT4D conceptual framework of the Swiss Agency for Development and Cooperation (SDC), the paper summarizes on communication for development intended as "people-centred communication, utilizing old and new communication technologies, that promotes and elaborates on peoples own development communication needs and aims".
Development Communication Sourcebook
Date:
23 May 2014
wb_sourcebook[2008] This sourcebook makes the case about the importance of incorporating communication from the onset of development policies and practices, as a necessary ingredient to enhance sustainability and avoid the failures of the past. It intends to offer a broader conception of communication, including other purposes and functions than the usual ones.

Communication for Development goes beyond raising awareness, informing, persuading, or changing behavior. It is also about listening, exploring, understanding, empowering, and building consensus for change. Two-way communication should be used in any sector of intervention to understand, assess, explore, and facilitate decision making related to change. Combined with the effective use of one-way communication approaches, two-way communication has proved to significantly enhance results and the sustainability of development initiatives.
Grassroots Comics - A Development Communication Tool
Date:
05 June 2014
Grassroots comics[2007] Grassroots comics are made by community or NGO activists to be used in local campaigning for development.

This book draws on the experience of World Comics Finland and World Comics India and the initiatives realized with the co-operation of many different organizations, movements and activists. It shows samples of grassroots comics, practical manuals and photographs from Asia, Africa and other countries to give the readers an idea of what grassroots comics are and how they can be used as a low-cost but powerful communication tool for development.

The book explains the methods and gives practical advice on how to go about organizing workshops and making grassroots comics with local communities. Most activists can learn the methods in a few days: what is central is not the drawing skill but the story and its message.

Read the full ComDev Asia article on Comics Power!
Community Media: A Good Practice Handbook
Date:
23 May 2014
communtymedia unesco[2011] This is a collection of case studies of good practice in community media - understood as independent, civil society based media that operate for social benefit and not for profit. Community media provide with access to information and voice, facilitate community-level debate, information and knowledge sharing and input into public decision-making.

The handbook looks at the enabling environment for community media to flourish (section 1), sustainability issues (section 2) and social impact (section 3). 30 examples on radio, television, Internet and mobile, are drawn from a broad range of geopolitical contexts – different regions, cultures, languages and political systems – including urban and rural areas, small and large countries. Each case study summarizes the good practice, highlights some of the key characteristics and provides references and links.
Strategic Communication for Behaviour and Social Change in South Asia
Date:
04 June 2014
stratcomforbehvrlsoclchnge

[2005] South Asia has a long tradition of using communication to promote development goals. Communication approaches have been variously used for promoting immunization, prevention of diarrhoeal dehydration and HIV/AIDS, female literacy, among others. These have been in the form of mass media campaigns, radio programs, posters, street plays and localized outreach through communities and NGOs.

This working paper presents a synthesis of experiences in applying various communication approaches ranging from mass communication and entertainment education, interpersonal communication, participatory development communication, advocacy and social mobilization that have been used in South Asia and elsewhere.

Participatory Rural Communication Appraisal. A Handbook (2nd edition)
Date:
23 May 2014
prca[2004] This handbook describes the procedure for planning and conducting Participatory Rural Communication Appraisal (PRCA) as the first step in the design of cost-effective and appropriate Communication for Development programs, strategies and materials at the field level.

PRCA is a participatory method for conducting communication action-research. Using a simple step-by-step methodology to conduct rural communication appraisals with communities, this handbook also provides a range of participatory tools to actively involve people in the research process to identify communication needs and to assess communication systems as a prerequisite for effective communication strategies and programmes design (see also Participatory Communication Strategy Design).

The document is available also in Spanish.
Participatory Comunication Strategy Design. A Handbook (2nd edition)
Date:
23 May 2014
[2004] This handbook pcsdhas been prepared as a training and reference guide for designing and implementing Communication for Development strategies for field projects. The Participatory Communication Strategy Design (PCSD) methodology is used to build on the results of the Participatory Rural Communication Appraisal (PRCA).

The PCSD handbook outlines how to involve people in decision-making processes for effective communication planning and action. It presents a step-by-step methodology for participatory communication strategy design, and the principles for communication planning, message development, multimedia material production and the implementation of communication activities in the field.

The document is also available in Spanish.
Knowledge Sharing for Development
Date:
23 May 2014
imark[2011] This learning module is part of the Information Management Resource Kit (IMARK) developed by FAO in collaboration with the Joint Donors’ Competence Development Network (Train4Dev). It is a distance learning for agricultural information management offered free of charge on the Internet or on CD-ROM.

The module describes how to put knowledge sharing to work, make the most of communities and networks, design and implement a strategy to identify key knowledge assets, flows and gaps into an organization. It provides methodologies and tools to support knowledge sharing and learning. Each module has a technical glossary and search function, as well as reference materials and case studies demonstrating real life applications.
Media & Glocal Change. Rethinking Communication for Development
Date:
05 June 2014
mediaglocal change[2005] This book is about exploring both the potential and the limits of communication, of using communication both as a tool and as a way of articulating processes of development and social change, improving everyday lives, and empowering people to influence their own lives and those of their fellow community members.

According to the editors of this book, the discipline of communication for development is currently at a crossroads, and the approaches taken over the last few decades require serious rethinking. The publication is intended as a contribute to the critical reflection about how communicaction works for social change processes within the context of globalization and technology innovation.
FAO Expert Consultation on ComDev: Meeting Today's Agriculture and Rural Development Challenges
Date:
05 June 2014

faoexpertcons[2012] The Expert Consultation on ‘Communication for Development: meeting today’s agricultural and rural development challenges’ took place in September 2011 at FAO headquarters. It brought together 32 international ComDev experts, scholars and representatives from rural development agencies, NGOs, national institutions and donors to assess the role of ComDev in relation to emerging challenges, and to identify priorities and strategic initiatives for contributing to agricultural and sustainable development. 

Throughout the three-day gathering, participants’ ideas and expertise stimulated insightful discussions and contributed to envisioning a way forward for the work of ComDev as a key ingredient in agriculture and rural development processes. This comprehensive report of the ComDev Expert Consultation outlines the preparations for the event, presents the methods used to inspire dialogue among the participants, highlights the main issues and recommends the way forward.

The Case for Communication in Sustainable Development
Date:
05 June 2014
case for communication[2007] This paper addresses the challenge of using communication more powerfully as an agent of change to establish faster, more sustainable development.

After a short chapter setting out the context, it explores the roles information and communication processes play in all of the key elements that foster development:(1) in equitable and inclusive political processes; (2) in national and international governance processes that are effective, responsive and accountable; (3) in supporting engaged citizens and dynamic civil society; (4) in generating inclusive economic growth, sustainable livelihoods and transparent, efficient and equitable markets; and (5) in establishing and protecting a free, pluralistic media environment in which media outputs are many and diverse but also of high quality.
Monitoring and Evaluation of UN-Assisted Communication for Development Programmes
Date:
05 June 2014
ME[2009] This background paper was prepared for the 11th UN Inter-Agency Round Table on Communication for Development, held in Washington from 11-13 March 2009.

UN agencies recognize ComDev as a central tool in supporting development, and in particular the Millennium Development Goals (MDGs). As a consequence, much work has been carried out to understand and embed the principles of ComDev within the UN structure. However, despite an emphasis on results-based management within the UN, there are currently no commonly-agreed tools for assessing the impact of ComDev programmes.

This paper explores the key issues surrounding ComDev, considering case studies and best practice methodology in order to identify key questions and indicators to assess and demonstrate its impact.
Framework on Effective Rural Communication for Development
Date:
05 June 2014
effective rural com[2006] This paper is the result of an inter-institutional expert consultation organized by FAO and the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) in October 2004.

The overall aim of the workshop was to identify key issues in research-extension linkages and explore communication approaches and tools that can provide effective linkage mechanisms in line with the Millennium Development Goals.

The document explores six critical success factors that are necessary to ensure effective design and implementation of rural development projects: policy, capacity development, monitoring and evaluation, farmers and other rural organizations, participatory methods and media strategy.
 
 
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