Role of Agribusiness Young Actors (AYA) on Optimalization of Private Agricultural Extension

Agribusiness Young Actors (AYA) is a youth group in Indonesia that identifies as brain gain actors. They are young farmers involved in field school, apprentices, done farming course who became innovators, researchers, product marketers, product processors, input suppliers, info providers, farm org managers, and even politicians. This case highlights the AYA's strategies and its benefits.  

Brain gain actors are  improve cost-effectiveness of existing agricultural extension services.

Country:

Indonesia

Organizations:

Ministry of Agriculture, Agribusiness Young Actors

Theme:

Agriculture

Issue

Ageing govt extension workers (50 yrs old average)
Led to poor facilitation process, technology dissemination, innovation sharing, cyber extension

Objective

Involve AYAS to boost agric extension services

Message

Complex adaptive system integrating socio, eco, and geo-systems; Multi discipline

Channels/Media

Cyber extension- ICTs mostly; combined with trainings, social media network

Approaches:

  • “Brain gain” – alternative solution to address human resource imbalance; tapping the existence of young, educated, skilled  young agribusiness actors for extension
  • Agri business actors- individuals conducting business in agric, providing agric inputs, on-farm production, post harvest, product processors, product marketing, and agric support service.   
  • AYAS – young actors are young farmers involved in field school, apprentices, done farming course who became innovators, researchers, product marketers, product processors, input suppliers, info providers, farm org managers, and even politicians. They are “brain gain actors”.
  • Highly ICT savvy, belongs to the digital generation
  • Are also called C-generation (connected, convergence, collaboration  creative, contextual); with internet access, naturally sensitive and responsive to collaborative  activities, aware of value or relations; confident to discuss and share opinions, tolerant of diversity;
  • Their culture is empowerment, pay attention to social justice, and involve community activities; entrepreneurs and are game changers. 

Strategies:

  • Agro-eco-education: environmental education integrated with eco-tourism (children and students)
  • Participatory farm research (on seeding, planting, picking), camps
  • Develop rural community information service- rural radio, internet service, community social network
  • Link with other actors – exhibitions, festivals, conferences, post harvest
  • Rural Creative Community (RCC): an integrated local community institution that includes academia, research, business sector, local NGOs, govt, law enforcement agency.
  • This is to fulfil the following functions: as center for community learning, human resource development, innovation, entrepreneurship, leadership training, and an agricultural innovation center.
  • Aims to provide interaction, socialization, participation, creation, collaboration, promotion, solution, synergy, consultation

Benefits:

A pluralistic extension approach that combines participatory rural appraisal, participatory learning action, participatory action research, cyber extension, market information system, and community radio action.

Implementation and Management:

Ministry of Agriculture

Results, outcomes, impacts:

Extension and communication methods pluralistic combining several methods

Policy implication:

Expand extension service into an RCC

Sustainability:

Expand extension service into an RCC

 

Source: Iwan Setiawan, Sumardjo, Arif Satria, and Dan Prabowo Tjitropranoto. 2015. Study of Role of Agribusiness Young Actors on Optimalization of Private Agricultural Extension in West Java Province, Indonesia. International Journal of Humanities and Social Science. Vol 5 No. 9, September 2015, pp.161-169.