Krishi Radio 105 MHz: First and Only Agricultural Radio of Nepal

Krishi RadioKrishi Radio 105 MHz, established in August, 2009 is the first agricultural radio in Nepal. Krishi Radio primarily focuses on technology adoption and marketing in the Dhading district of Nepal.

COUNTRY:

Naubise -1, Dharke/Jeevanpur of Dhading District, Nepal

ORGANIZATION:

Krishi Radio is the only radio of the farmers, for the farmers and by the farmers in Nepal.
At present, the radio is managed by Dhunishebi Community Agricultural Communication Center, an NGO. The NGO is not mandated for raising share capital. For this reason, Dhunishebi Agricultural Cooperative Society has been established to achieve financial stability. Both the organizations work together for the running of the radio. Krishi Radio is a member of radio network ACORAB (Association of Community Radio Broadcasters of Nepal) 

THEME:

Agriculture

OVERVIEW OF ACTIVITIES:

Krishi Radio has been using radio as a main means to reach farmers.
The objectives of Krishi Radioare:

  • To provide a sense of pride to small family farming community on their lifestyle and work
  • To attract the youth to the farming sector
  • To discourage use of chemical fertilizers and pesticides and to raise awareness about organic farming
  • To provide ‘agriculture education’ to the students
  • To work as a bridge between small farmers and policy makers

It provides i) vegetable price information, ii) technical problems and solution, iii) organic farming, iv) marketing of local produce, v) mela parma karyakram (information on needs of khetala (agricultural labour) which helps farmers to communicate with agricultural labour, vi) national and local news and the major headlines of national newspapers.

METHODOLOGY:

To involve the community in the radio activities, Local Radio Support Committee (LRSC) have been formed in each village. LRSC is a group of farmers from each village who want to unite and co-work for the radio program in the village. The committee works in coordination with already existing farmers group, youth forums, cooperatives, forest user groups, maternity groups at the local level.

The committee selects the reporters and decides their terms of conditions. They also assume other key responsibilities, including the compiling of important agricultural information which is then made available to the station. Nobody is barred from its membership. This committee also gains support from the village for the operation and management.

Salient features of Krishi Radio programme contents are:
  • Programs that promote organic farming;
  • Success stories of farmers
  • Programs as demanded by farmers
  • Programs about modern farming technologies
  • Programs about agricultural-products
  • Programs produced by local farmers on their livelihood
  • Programs that provide knowledge of farming, climate, soil, etc.
  • Programs based on public hearings on issues concerning farming problems
  • Interaction programs with agro-technicians
  • Programs to help expand markets for local produce and agro products
  • Programs to promote local culture and languages
  • Krishi Radio has a code of ethics that bans some contents for the radio programming like:
  • Mere speeches of politicians;
  • The advertisements of anti-agricultural multinationals such as like Coca-Cola, Pepsi etc. are not allowed to be broadcast;
  • Those advertisements which directly or indirectly damage public health such as junk foods are banned;
  • Programs that discourage small scale family farming are banned.

MAJOR IMPACT:

Krishi radio does more than just broadcasting.It also organizes plant–clinic programs and soil test events monthly (free service to local farmers). It also does coordination of field visits by agro-technicians

Krishi Radio speaks about rural livelihood, their technology needs, and helps in their marketing. The reason behind the popularity of the Krishi Radio, is that its programs are deep rooted in the culture: what farmers do in the morning, in the mela time (working time in the field), and in the evening after coming back home from the field, how they prepare for their work, what they eat throughout the day etc. Farmers feel glorified to talk in the radio in their own voice. Everything is broadcast in local language and tones. All the staffs are also from the same village and mostly they are sons or daughters of the farmers. All of this has led to the community ownership of the radio.

The radio, which can be heard from most of the district and some areas of the adjoining district, helps in maintaining price uniformity in Dharke bazaar. This is the most important achievement of the radio program. Market price information has increased farmers’ incomes for their produce. At present farmers do not harvest and sell anything without getting information from Krishi Radio and the farmers deny selling at lower prices. Thus Krishi Radio has been successful in shifting a large share of profit from businessmen to real producer farmers in the village.

CONTACTS:

Station Manager: Saroj Prasad Paudel (Mobile : +9779851083657 Phone: +97716214439, +97712297997) - For more information and inquires, email: news.krishiradio@gmail.com and Facebook