FAO-AMARC joint initiative on Family Farming

FFPhoto © Emy Grace Wallares

For the International Year of Family Farming 2014, FAO and AMARC have joined forces to launch a joint initiative on "Communication and Community Media to advance Family Farming" to promote communication as a driver of development and social change in rural areas.

Regional VIRTUAL Consultations

Focusing on the role of communication for development, community media and ICTs for family farming and rural development, the consultations were open from 25 August to 12 September, 2014 and hosted by ComDev Asia, Onda Rural and Yenkasa Africa.

Find out more about the ComDevAsia consultation and read the final report


The FAO-AMARC campaign aims to raise awareness on the key role played by family farming to eradicate hunger and malnutrition worldwide. It uses community radio to reach and engage directly family farmers and the rural population.

  • FAO-AMARC awareness campaign on Family Farming consists of a series of radio programmes produced in connection with policy dialogues, consultations and events organized in different regions during the International Year of Family Farming (IYFF) 2014. It focuses on:

    1. The contribution of family farming to hunger eradication
    2. The role of communication and community media as drivers of social change in rural areas 
    3. FAO Regional Dialogues on family farming and the importance of partnerships to enhance food security  

    This campaign is part of a global FAO-AMARC initiative to facilitate policy dialogue and promote communication for development to guarantee the communication rights of the rural population. 

    The campaign is conducted in close collaboration with the regional platforms supported by FAO and AMARC in Latin America (Onda Rural) Asia-Pacific (ComDev AsiaComDev Asia) and Africa (YenKasa Africa).


    1. State of Family Farming in South Asia
    This radio program is about community radio and family farming in South Asia. Man Bahadur, a farmer from a remote village of Nepal, tells his story (Language: Nepali).

    2. Women are driving Family Farming in Asia
    This radio program is about a dalit farming campaing being run by the Sangham Community Radio in South India. It promotes the role of women in agriculture and facilitates local agriculture through Indigenous means of farming (Language:Telegu).

    3. The Goal of White Goal
    This radio program produced by Radio Nalta is about small fishing farmers of Bangladesh and the benefits of their activities for the community (Language: Bangla).

    Family farming contribution to hunger eradication
    Why family farming is key to achieve food security and what are the main objectives of the 2014 IYFF.

    5. The role of communication in family farming
    Communication and community media as drivers for social change in rural areas.

    6. Regional perspectives on family farming
    Summary of FAO Regional Dialogues held to better understand the family farming situation and facilitate multistakeholder discussion at regional level.

    7. Communication and community media for family farming and hunger eradication
    Synthesis of programmes 1 & 2.

    Community radios are welcome to broadcast the programmes! The audio tracks and their scripts are also available in Spanish and French and can be downloaded from AMARC website


    Check our selection of information materials and create your own radio programme on family farming! You can submit your audio files in English or in any local language via www.wetransfer.com (recipient emails: secretariat@si.amarc.org / comdev@fao.org). We will include and share them in the Podcasts section.

  • Did you know?
    • Over 500 of the 570 million farms worldwide are family-owned
    • Family farmers are responsible for at least 56% of agricultural production 
    • Especially in Asia they are the main source of rice production
    Family farmers work on a significant portion of the world’s farming land, on average:
    • 85 % in Asia
    • 62 % in Africa
    • 83 % in North and Central America
    • 68 % in Europa
    • 18 % in South America

    More data, publications and multimedia materials about family farming and the International Year can be found in the official IYFF website, including a  communication toolkit with tools and tips to help spreading the word.

    Family Farming and Community Radio in Asia Pacific

    Check the summary report and audio recording of the special session on family farming and community radio organized by AMARC during the South-Asian Seminar on Community Radio Broadcasting and Positive Social Change, held on September 6th, 2013 in Kathmandu, Nepal.

    Other useful links: 

  • The state of food and agriculture in Asia Pacific
    David Dawe, Senior Economist at FAO Regional Office for Asia Pacific, highlights that while good progress is being made in reducing undernourishment, the region still has more hungry people than the rest of the world – over 550 million – urging governments to take action.

    Family farming: regional perspective from the Asia Pacific (English)
    Thierry Facon, senior water management officer at FAO’s Regional Office for Asia Pacific, explains the importance of small scale and family farming in the region, as well as the particular challenges being faced by farmers 

    Knowledge sharing as a central process in sustainable development (English)
    Sunita Narain, Centre of Science and Environment, asserts that knowledge sharing plays a central role in the bottom-up change process regarding sustainable development initiatives 

    An ashram to promote rural development (English)
    Rajagopal, vice chairman of the Gandhi Peace Foundation and president of Ekta Parishad describes the ashram initiative occurred in the region of Chambel valley 

    How to benefit from farmer producer companies? (Hindi)
    Programme realized by Radio Bundelkhand, India 

    How to increase soil fertility for wheat production? (Hindi)
    Programme realized by Radio Bundelkhand, India 

    Sustainable practice of treshing and storage of wheat grains (Hindi)
    Programme realized by Radio Bundelkhand, India