Rural Communication Services

Rural Communication Services: A big help in reaching the Indian BOP Market

Rural portions in India, also called as the Bottom of the Pyramid (BOP) segment, has become a target market for business owners. Products and services offered in these isolated areas may or may not be different from the products and services offered in urban areas, however, marketing strategies appear to be different for the rural consumers. Marketers consider rural communication services/rural marketing communications in promoting their products and services even

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Adoption to System of Rice Intensification (SRI) Technology in Indonesia

In a 2022 study by Arsil et al., Indonesian rice farmers participated in focus group discussions (FGDs) regarding the System of Rice Intensification (SRI). The findings include SRI’s complexities in terms of utilization and application to farming. The study was developed with the help of the theory of diffusion of innovations. SRI is an innovation anchored in sustainable knowledge and practices for local farmers’ plants, water, soil, and nutrients. 40

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Asia

Pakistan is the 8th leading producer of global wheat production. (FAOSTAT, 2019). 76.38 million people or 35% of its population are using Internet Technology (IT). IT innovations help develop new ways to make farming more efficient and grow more food. (Khan, et.al.2021) The researchers are from agriculture colleges in universities located in China, USA, and Saudi Arabia. The study used a data set of 628 wheat farmers from 4 districts

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Farmers' Use of ICT Tools for Farming Practices in Chapainawabganj district, Bangladesh

The benefits of ICT tools in the agricultural sector have been promising since its expansion and development two decades ago. ICT helps farmers facilitate access to real-time data on weather forecasts, market prices, planting, and harvesting techniques, and seed varieties among others. This is also true across the socioeconomic structure of developing and underdeveloped countries, including Bangladesh—an independent sovereign country in Southeast Asia. Bangladesh is a country where the agricultural

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Smart Farming Technology for Small-Scale Farmers in Thailand

Smart farming technology is a new agricultural innovation in the digital era that adopted various ICTs in the farm. Smart farming leads to the efficient use of production factors, the increase in quality of farm production, cost-effectiveness, reducing environmental impact, cost of production, and labor, saving time and leading to sustainable agriculture. Smart farming is considered as one of the important strategic goals in Thailand. The country intends to transform

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Global Forum on Inclusive RCS for Family Farming set on July 11

Com Dev Asia is inviting everyone to attend the UNDFF Global Forum on Inclusive Rural Communication Services for Family Farming  on 11 July 2022, 12:00-3:00PM CET. The discussion aims to showcase current trends, approaches, experiences and lessons learned related to RCS for Family Farming, and to define criteria, opportunities and priorities for mainstreaming RCS in family farming National Action Plans, policies, and programs and agree on mechanisms to foster collaboration

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SMS as an Inclusive Tool in Knowledge Sharing in Agriculture in the Philippines

Knowledge sharing is considered one of the essential practices for agricultural development. Farmers have to be aware of the latest agricultural information to make sure they can address farm issues such as pests and diseases and utilize the existing innovations to maximize their production. There are already a lot of established systems to ensure this, such as social media, websites, mobile applications, and radio programs. However, farmers face challenges with

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Regional Forum on RCS in AP Region to be held 28 June

The Regional Forum on Advancing Rural Communication Services (RCS) for Family Farming in Asia and the Pacific  will be held on 28 June 2022, 5:30 pm, via Zoom. The Regional Forum aims at engaging key stakeholders in the discussion on trends, experiences and appropriation of RCS  for family farming and how to promote RCS in the region as part of the UNDFF process.  The Regional Forum is a part of

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Farmers in Vietnam, Indonesia, and Myanmar adopt digital technologies based on performance, ease of use, and peer review

While digital technologies could enhance the effectiveness and efficiency of farming activities, the Grow Asia report in 2019 still showed that farmers’ adoption of digital technologies remained low across Southeast Asia. In their interviews with 100 farmers from Vietnam, Indonesia, and Myanmar, the Grow Asia team found that farmers would only decide to adopt a technology based on performance, ease of use, and reviews from fellow farmers. Farmers also moved

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Advancing Rural Communication Services in Family Farming in the Asia Pacific Region

The United Nations Decade of Family Farming (UNDFF, 2019-2028) aims to unleash the potential of family farmers as ‘key agents of change’ to transform food systems in the context of the Sustainable Development Goals. This is guided by a Global Action Plan (GAP) under which Pillar 4 calls for improved communication and ICT capacities, Rural Communication Services, and increased awareness of family farmers’ roles, contributions, and challenges, among others (GAP-Outcome

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