Communication for Rural Development

Farmers’ Perceptions Regarding the Use of Information and Communication Technology (ICT) in Khyber Pakhtunkhwa, Northern Pakistan
Communication for Rural Development

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Farmers in the Khybe Pakthunkhwa (KPK) province in Pakistan considered the utilization of Information and Communication Technology (ICT) as a useful source of agricultural information. In the study published by Aldosari et.al in 2017, farmer respondents agreed that information gathered through traditional media (radio and television) as well as the new media (mobile phone and internet) are sufficient for them. However, issues on access, availability and educational status affect the

Exploring Television as Medium for Rural Development in Bangladesh
Communication for Rural Development

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Television is said to be one of the most important medium for communicating with rural communities as it has the potential to disseminate development information. However, in Bangladesh, a group of researchers who did a study to identify the use of television in the rural communities found that rural people are unaware about the tv programs or that they don’t have time to watch these programs. Thus, although tv could

Mobile Phone Use in Agricultural Information in Bangladesh
Communication for Rural Development

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Mobile phone has been and enabling tool for communication and development in the world, especially in developing countries like Bangladesh. Using secondary data, a 2018 study by Rahman and Afrad revealed that the increasing number of mobile subscribers in the country resulted to an improvement of different sectors like agriculture, industry and services, which contribute in the national economy of Bangladesh. Findings also showed the importance of mobile phone technology

Youth as Models and Change Agents for Sustainable Agriculture in India
Communication for Rural Development

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A 2018 study by Banu and Yashoda showed that to harness the potential and energy of youth for agriculture, a comprehensive and integrated policy and program  on many aspects of sustainable agriculture should be put in place with special incentives for young farmers.  Youth can be attracted to agriculture if they see meaning, income opportunities as well as a sense of pride in farming.  Young farmers also need training, effective

Farmers in Bangladesh favor TV programs as source of agricultural information
Communication for Rural Development

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A survey conducted with 100 farmers in South Surma Upazila, Bangladesh revealed that the majority (76%) had a medium favorable attitude toward agriculture-related television programs as source of agricultural information. A more favorable attitude was determined among farmers with larger farm size, higher educational qualification, higher annual family income, more farming experience, and more agricultural knowledge. However, as the farmers’ age and family size increase, their attitude toward television programs

Mobile phone's usefulness among farmers in Southern Bangladesh
Communication for Rural Development

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Mobile phone has been an effective tool for rural and agricultural development. In a recent study conducted in Bangladesh, it revealed that most farmers used their mobile phones in obtaining and securing various crop farming information. The farmer-respondents sought information related to crop diseases and pest control followed by fertilizer management suggestions, and selection of appropriate crops and adequate vegetable species. However, the study revealed that farmers in Southern Bangladesh

AMARC AP released PSA guidelines for CR campaign against COVID-19
Communication for Rural Development

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AMARC Asia Pacific launches the “Community Radio Campaign against COVID-19” to complement the initiatives of community radios across the region. As part of this campaign, AMARC-AP has released guidelines in writing Public Service Announcement (PSA) to promote awareness and disseminate credible information about COVID-19 to the public. The Campaign website has made available scripts of public service announcements (PSA) that can be translated and broadcast by local broadcasters. Two types