Communication for Rural Development

Rural Communication Services: A big help in reaching the Indian BOP Market
Communication for Rural Development

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Rural portions in India, also called as the Bottom of the Pyramid (BOP) segment, has become a target market for business owners. Products and services offered in these isolated areas may or may not be different from the products and services offered in urban areas, however, marketing strategies appear to be different for the rural consumers. Marketers consider rural communication services/rural marketing communications in promoting their products and services even

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Farmers in Odisha use radio as main source of agricultural information
Communication for Rural Development

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Despite the abundance of mobile phones and increased internet penetration, a survey among farmers from Odisha, India, found that the radio was still the primary source of general agricultural information. One hundred and twenty farmers participated in the said survey. It was conducted by Visva-Bharati University in West Bengal. The farmers were of middle age, between 41 to 50 years old. Majority owned between 0.51 to 1 hectare of land

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Asia
Communication for Rural Development

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Pakistan is the 8th leading producer of global wheat production. (FAOSTAT, 2019). 76.38 million people or 35% of its population are using Internet Technology (IT). IT innovations help develop new ways to make farming more efficient and grow more food. (Khan, et.al.2021) The researchers are from agriculture colleges in universities located in China, USA, and Saudi Arabia. The study used a data set of 628 wheat farmers from 4 districts

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Smart Farming Technology for Small-Scale Farmers in Thailand
Communication for Rural Development

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Smart farming technology is a new agricultural innovation in the digital era that adopted various ICTs in the farm. Smart farming leads to the efficient use of production factors, the increase in quality of farm production, cost-effectiveness, reducing environmental impact, cost of production, and labor, saving time and leading to sustainable agriculture. Smart farming is considered as one of the important strategic goals in Thailand. The country intends to transform

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UNDFF Regional Awareness Radio Campaign: Community radios highlight the significance of family farming
ComDevAsia in Action

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Twenty-six community radios and three national broadcasting federations, covering five national languages across five countries of South and South East Asia have worked in a synchrony to run a radio campaign to sensitize and inform listeners about the role of family farmers in feeding the world. With radio programs in Bengali, Hindi, Bahasa Indonesia, Nepali and the Filipino, the community radio campaign has successfully reached more than one million listeners

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SMS as an Inclusive Tool in Knowledge Sharing in Agriculture in the Philippines
Communication for Rural Development

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Knowledge sharing is considered one of the essential practices for agricultural development. Farmers have to be aware of the latest agricultural information to make sure they can address farm issues such as pests and diseases and utilize the existing innovations to maximize their production. There are already a lot of established systems to ensure this, such as social media, websites, mobile applications, and radio programs. However, farmers face challenges with

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Farmers in Vietnam, Indonesia, and Myanmar adopt digital technologies based on performance, ease of use, and peer review
Communication for Rural Development

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While digital technologies could enhance the effectiveness and efficiency of farming activities, the Grow Asia report in 2019 still showed that farmers’ adoption of digital technologies remained low across Southeast Asia. In their interviews with 100 farmers from Vietnam, Indonesia, and Myanmar, the Grow Asia team found that farmers would only decide to adopt a technology based on performance, ease of use, and reviews from fellow farmers. Farmers also moved

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Age and level of education, determinants of social media use among farmers in Chiang Mai, Thailand
Communication for Rural Development

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Agriculturists and extension workers have been exploring how to harness the use of social media for agriculture. However, social media adoption among farmers in developing nations remains to be a challenge. A survey among 365 farmers in Chiang Mai, Thailand, revealed that only 66 respondents had adopted social media. Furthermore, only 8 out of the 66 respondents relied on social media for agriculture-related information. For 25 out of the 66,

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Enhancing RCS Effectivity through Youth Participation in the Philippines
Communication for Rural Development

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The issue of logistics in agricultural extension work, where officers have to back and forth from their office to the farms they are working with, is a common issue in the sector. Even with the existence of Information and Communication Technologies (ICT) like mobile phones, which are expected to make the extension work efficiently, there is still a rising problem: farmers’ lack of access and literacy to use it.  The

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Twitter as an Information Service System for Rural Communities in Sri Lanka
Communication for Rural Development

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Farmers have widely used mobile-based information service systems to address challenges they face and keep up with the latest developments in the sector. The study of Wijerathna et al. (2020) provides another perspective on how Twitter, a mainstream online microblogging platform, can serve as a Short Message Service (SMS) system for rural communities in the case of Ipalogama Vidatha Resource Centre in Sri Lanka. Its findings saw that the Twitter-based

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