Communication for Rural Development

Farmers in Bangladesh favor TV programs as source of agricultural information

A survey conducted with 100 farmers in South Surma Upazila, Bangladesh revealed that the majority (76%) had a medium favorable attitude toward agriculture-related television programs as source of agricultural information. A more favorable attitude was determined among farmers with larger farm size, higher educational qualification, higher annual family income, more farming experience, and more agricultural knowledge. However, as the farmers’ age and family size increase, their attitude toward television programs

Mobile phone's usefulness among farmers in Southern Bangladesh

Mobile phone has been an effective tool for rural and agricultural development. In a recent study conducted in Bangladesh, it revealed that most farmers used their mobile phones in obtaining and securing various crop farming information. The farmer-respondents sought information related to crop diseases and pest control followed by fertilizer management suggestions, and selection of appropriate crops and adequate vegetable species. However, the study revealed that farmers in Southern Bangladesh

AMARC AP released PSA guidelines for CR campaign against COVID-19

AMARC Asia Pacific launches the “Community Radio Campaign against COVID-19” to complement the initiatives of community radios across the region. As part of this campaign, AMARC-AP has released guidelines in writing Public Service Announcement (PSA) to promote awareness and disseminate credible information about COVID-19 to the public. The Campaign website has made available scripts of public service announcements (PSA) that can be translated and broadcast by local broadcasters. Two types