Communication for Rural Development

ComDev Asia holds Regional Forum on Rural Communication Services (RCS) for Family Farming
ComDevAsia in Action

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The Regional Forum on RCS for Family Farming in Asia and the Pacific was held last 28 June 2022. The event was attended by ComDev Asia partners from the Food and Agriculture Organization, Digital Green, Asian Farmers Association for Sustainable Rural Development, Self Employed Women’s Association, as well as representatives from national government agencies.   The regional forum was meant to provide a platform for the discussion of recommendations for advancing

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UNDFF Regional Awareness Radio Campaign: Community radios highlight the significance of family farming
ComDevAsia in Action

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Twenty-six community radios and three national broadcasting federations, covering five national languages across five countries of South and South East Asia have worked in a synchrony to run a radio campaign to sensitize and inform listeners about the role of family farmers in feeding the world. With radio programs in Bengali, Hindi, Bahasa Indonesia, Nepali and the Filipino, the community radio campaign has successfully reached more than one million listeners

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SMS as an Inclusive Tool in Knowledge Sharing in Agriculture in the Philippines
Communication for Rural Development

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Knowledge sharing is considered one of the essential practices for agricultural development. Farmers have to be aware of the latest agricultural information to make sure they can address farm issues such as pests and diseases and utilize the existing innovations to maximize their production. There are already a lot of established systems to ensure this, such as social media, websites, mobile applications, and radio programs. However, farmers face challenges with

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Farmers in Vietnam, Indonesia, and Myanmar adopt digital technologies based on performance, ease of use, and peer review
Communication for Rural Development

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While digital technologies could enhance the effectiveness and efficiency of farming activities, the Grow Asia report in 2019 still showed that farmers’ adoption of digital technologies remained low across Southeast Asia. In their interviews with 100 farmers from Vietnam, Indonesia, and Myanmar, the Grow Asia team found that farmers would only decide to adopt a technology based on performance, ease of use, and reviews from fellow farmers. Farmers also moved

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Age and level of education, determinants of social media use among farmers in Chiang Mai, Thailand
Communication for Rural Development

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Agriculturists and extension workers have been exploring how to harness the use of social media for agriculture. However, social media adoption among farmers in developing nations remains to be a challenge. A survey among 365 farmers in Chiang Mai, Thailand, revealed that only 66 respondents had adopted social media. Furthermore, only 8 out of the 66 respondents relied on social media for agriculture-related information. For 25 out of the 66,

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Enhancing RCS Effectivity through Youth Participation in the Philippines
Communication for Rural Development

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The issue of logistics in agricultural extension work, where officers have to back and forth from their office to the farms they are working with, is a common issue in the sector. Even with the existence of Information and Communication Technologies (ICT) like mobile phones, which are expected to make the extension work efficiently, there is still a rising problem: farmers’ lack of access and literacy to use it.  The

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Twitter as an Information Service System for Rural Communities in Sri Lanka
Communication for Rural Development

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Farmers have widely used mobile-based information service systems to address challenges they face and keep up with the latest developments in the sector. The study of Wijerathna et al. (2020) provides another perspective on how Twitter, a mainstream online microblogging platform, can serve as a Short Message Service (SMS) system for rural communities in the case of Ipalogama Vidatha Resource Centre in Sri Lanka. Its findings saw that the Twitter-based

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UN Decade of Family Farming: Progress Made in the Asia & Pacific Region
Communication for Rural Development

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In Asia Pacific Region, three countries have approved their Family Farming NAP as part of the UNDFF: Indonesia, Nepal and The Philippines. Furthermore, starting from 2021, Bangladesh has also been taken significant steps towards the development of the NAP, whereas in India, Laos, Cambodia and Japan progress is being made in mobilising actors to implement the UNDFF at the national level. From a regional standpoint, the South Asian Association for

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Project SARAi: Technologies for Climate Smart Agriculture in the Philippines
Communication for Rural Development

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Climate change is one of the major problems in the agriculture sector. It reduces crop and livestock productivity, threatens food security, and lower income, especially to smallholder farmers. In the Philippines, an action-research program was established to work towards climate risks by providing agricultural stakeholders with site-specific crop advisories. Project SARAI or  Smarter Approaches to Reinvigorate Agriculture as an Industry in the Philippines provides farmers advisories for rice, corn, banana,

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Exploring Television as Medium for Rural Development in Bangladesh
Communication for Rural Development

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Television is said to be one of the most important medium for communicating with rural communities as it has the potential to disseminate development information. However, in Bangladesh, a group of researchers who did a study to identify the use of television in the rural communities found that rural people are unaware about the tv programs or that they don’t have time to watch these programs. Thus, although tv could

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