Joseph Lydio Roble

The current global COVID-19 pandemic has disrupted agricultural and food systems around the world. To mitigate the pandemic’s impacts across the food system, both global and country-specific interventions are necessary: measures meant to preserve the global food supply chains need to be complemented with context-specific solutions harnessing locally available resources and goods. A central element for mitigating and recover from the impact of the crisis is ensuring the resilience of family farmers and local food systems through adequate policies, programmes and investments.

The UNDFF Global Action Plan (GAP) provides a blueprint for promoting policy change and achieving the goals of the Decade of Family Farming and recognizes communication as a central element to engage family farmers and their organizations working in this field along three main priorities: a) promote inclusive rural communication services as part of family farming policies and programmes; b) strengthen producer organizations’ communication and ICT capacities; and c) give voice to family farmers.  The UNDFF provides a suitable space to address the communication needs related to family farming and the COVID19, with a view to promote sustained action to increase the resilience of family farmers in the short as well as in the longer term.

As part of its contribution in the UN Decade of Family Farming initiatives, ComDev Asia (CDA) steers a common agenda in communication for rural development in the Asia-Pacific region. It facilitates an interactive web-based community of practice that promotes dialogue, strengthens collaboration, and advocates for communication policies and services in agriculture and rural development. As a response to this global pandemic, ComDev Asia conducts a regional strategic communication campaign addressed to family farmers and the general public as part of its regional Participatory Communication Plan (PCP) to enhance the resilience of family farmers through adequate information on measures and practices.

To know more about the campaign and access the campaign materials, read the UNDFF ComDevAsia Communication Campaign Package over HERE.

Download and watch the campaign videos including the promotional videos for the general public and the family farmers at the ComDev Asia Google Drive: www.tinyurl.com/comdevasia in the subfolder, UNDFF/COMDEVASIA CAMPAIGN.

Alternatively, you may use the links below:

In achieving the objectives of the campaign, two sets of campaign materials are produced covering six themes on resilient family farming: 1) Economics and Food Systems; 2) Biodiversity, Environment, and Culture; 3) Gender and Youth; 4) Health and Nutrition; 5) Sanitation and Safety; and 6) Policies, Services, and Organization.

Here are the Campaign Materials for the General Public:
• POSTERS
• INFOGRAPHS
• PSA

A. Posters

POSTER 1: Invest in Family Farming, Invest in our Future
Theme: Economics and Food Systems

Family Farmers are frontliners and food heroes in the midst of COVID-19
pandemic. Support our farmers. Buy their products. Eat local produce.

Download the poster HERE.

POSTER 2: Family Farmers are Custodians of Biodiversity
Theme: Biodiversity, Environment, and Culture

Family farmers ensure the sustainability of agricultural processes while
respecting the environment. This makes the, viable partners to develop
resilience to climate change.

Download the poster HERE.

POSTER 3: Agri-Cultures: A Common Heritage for a Better Future
Theme: Biodiversity, Environment, and Culture

Recognizing the potentials and value of local and indigenous knowledge is the
heart of a more resilient future.

Download the poster HERE.

POSTER 4: Women are the Backbone of Family Farming
Theme: Gender and Youth

It is our responsibility to make sure that the next generation of women are
empowered to take on the challenges of meeting the world’s growing
food needs.

Download the poster HERE.

POSTER 5: Strengthening Family Farmers through Inclusive Rural Services
Theme: Policies, Services, and Organization

The government and the private sector can equip farmer organizations through
economic incentives, credit for smallholder farmers, and improved rural
communication services.

Download the poster HERE.

POSTER 6: Family farmers feed and care for the world
Theme: Nutrition and Health

Eating nutritious food produced by family farmers can improve our health and boost our immunity to the coronavirus.

Download the poster HERE.

POSTER 7: Farmer organizations help shape a sustainable future.
Theme: Policies, Services, and Organizations

Download the poster HERE.

POSTER 8: The youth drives agriculture forward.
Theme: Nutrition and Health

Ensuring the youth pursues agriculture ensures food security for the family and the community.

Download the poster HERE.

POSTER 9: Safety measures safeguard everyone.
Theme: Nutrition and Health

Proper food handling from the farm to the table helps fight the spread of COVID-19.

Download the poster HERE.

B. Infographic

INFOGRAPHIC 1: Supporting Women Means More Food for All (Women in Agriculture: Quick Facts)
Theme: Gender and Youth

Women are important contributors to food production, but need more support.
Supporting women farmers can help them increase yield and feed more people.

Download the infograph HERE.

INFOGRAPHIC 2: Keep family farmers in business during the COVID-19 pandemic.
Theme: Economics and Food Systems

Buy from family farmers to get fresh produce while supporting farmers' livelihood.

Download the infograph HERE.

INFOGRAPHIC 3: How to safely buy and handle  fresh produce
Theme: Sanitation and Safety

Eating fresh food is very important to stay healthy during the COVID-19 pandemic.
Here are some tips to stay safe while buying food.

Download the poster HERE.

C. Public Service Announcement

GP PSA 1: Buy directly from family farmers
Theme: Economic and Food Systems

This PSA aims to encourage the general public to buy produce directly from family
farmers to support their livelihood in the time of the COVID-19 pandemic.

Download the script HERE.
Download the sample HERE.

GP PSA 2: Family farmers preserve biodiversity
Theme: Biodiversity, Environment, and Culture

Farmers play an important role in preserving biodiversity.

Download the script HERE.
Download the sample HERE.

GP PSA 3: Women are the backbone of family farming
Theme: Gender and Youth

It is our responsibility to make sure that the next generation of women, encouraged
and empowered to take on the challenges of meeting the world’s growing food
needs.

Download the script HERE.
Download the sample HERE.

GP PSA 4: Family farmers provide nutritious food
Theme: Nutrition and Health

Family farmers are frontliners in the time of crisis and post-COVID-19 because they
feed the world, sustain our health, and increase our resilience to COVID-19 and other
diseases.

Download the script HERE.
Download the sample HERE.

The campaign is addressed to family farmers and develops a set of Community Radio Fact Sheets (FS) covering six themes on resilient family farming: 1) Economics and Food Systems; 2) Biodiversity, Environment, and Culture; 3) Gender and Youth; 4) Health and Nutrition; 5) Sanitation and Safety; and 6) Policies, Services, and Organization. Campaign materials are in the form of Community Radio Fact Sheets (FS) that can be translated to Public Service Announcements (PSAs) using the preferred treatment and language of participating community radio stations.

Here are the campaign materials for Family Farmers according to theme:
• Biodiversity, Culture and Environment
• Economics and Food Systems
• Nutrition and Health
• Policies, Services, and Organization
• Sanitation and Safety
• Gender and Youth

Biodiversity, Culture and Environment

FS 1:  Family farmers are custodians of biodiversity
THEME: Biodiversity, Culture and Environment

Through their practices such as diverse cropping systems and use of organic fertilizers, family farmers
managed to increase their production and at the same time conserve the land, preserve natural
resources, and protect plants and animals.

Download the script HERE

FS 2:  Family farmers mitigate climate change through indigenous farming practices
THEME: Biodiversity, Culture and Environment

Family farmers are among the pioneers of agroforestry which bridges agriculture, forest, and/or
livestock. This benefits all species, increases yield, and reduces greenhouse gas emissions. Hence, this
leads to increase in crop production, environmental protection, and mitigation of climate change.

Download the script HERE

Economics and Food Systems

FS 3:  Strengthening Engagement and Partnership with LGUs and NGOs
THEME: Economic and Food Systems

Continued engagement and partnership with local government units and non-government
organizations allow family farmers to continue their economic activities during pandemic.

Download the script HERE

FS 4:  Go Organic! Go Cooperative!
THEME: Economic and Food Systems

Venturing in organic agriculture and joining farmers’ cooperatives can help build resilience among
family farmers in the region.

Download the script HERE

FS 5: Cope with the challenges of the COVID-19 pandemic
THEME: Economic and Food Systems

Family farmers can cope with the challenges brought about by the COVID-19 pandemic on their
farming system through their farmers’ organizations.

Download the script HERE

Nutrition and Health

FS 6: Family farmers must prioritize mental health during the pandemic
THEME: Nutrition and Health

Family farmers suffer from COVID-19 induced problems, so it is understandable for them to feel
worried and anxious. The WHO has recommendations to manage such concerns.

Download the script HERE

FS 7: Dispelling myths about COVID-19
THEME: Nutrition and Health

Aside from taking care of their health by eating healthy foods, exercising, and following COVID-19
safety protocols, family farmers should also make sure that the information they are sharing with
other people come from reliable sources to prevent the spread of fake news.

Download the script HERE

FS 8: Family farmers are sources of nutritious food
THEME: Nutrition and Health

Family farmers produce ¾ of nutritious food in Southeast Asia and China. With proper support from
the government and the public, family farmers will keep our bodies healthy especially now as we deal
with the COVID-19 pandemic.

Download the script HERE

Policies, Services, and Organization

FS 9:  ICTs for knowledge sharing and information dissemination
THEME:  Policies, Services, and Organization

Family Farmers’ Organizations can ensure continuous learning and knowledge
sharing by utilizing the available media channels and ICTs in their communities.

Download the script HERE

FS 10:  Stay away from Fake News
THEME:  Policies, Services, and Organization

Family farmers can access information through social media but must be aware of the rise of misinformation and disinformation (fake news).

Download the script HERE

FS 11:  Get in touch with fellow farmers and farmers’ organizations
THEME:  Policies, Services, and Organization

Sharing information on local farm and community situations through social media, community media,
and local agricultural extension offices  can help policymakers become aware of the problems and help find solutions.

Download the script HERE

Sanitation and Safety

FS 12:  AFA and LVC Food Hero Campaign
THEME: Sanitation and Safety

Let us always practice safety protocols such as wearing face masks to keep ourselves and our families safe from COVID-19.

Download the script HERE

FS 13:  Farmers’ Organizations helping market their members’ produce amidst COVID-19
THEME: Sanitation and Safety

Examples of how FOs are helping their members sell their produce while still practicing COVID-19 safety protocols.

Download the script HERE

FS 14:  How Farmers’ Organizations from Asian countries are coping with COVID-19
THEME: Sanitation and Safety

Farmers’ Organizations in Asian countries have done various practices to help their members cope with COVID-19.

Download the script HERE

Gender and Youth

FS 15:  Youth participation in Family Farming
THEME: Gender and Youth

Young farmers are equally important contributors to food production, but they need more support.

Download the script HERE

FS 16:  Youth farmers drives agriculture forward
THEME: Gender and Youth

Supporting young farmers ensures food security for the family and the community.

Download the script HERE

FS 17:  Women are the backbone of family farming
THEME: Gender and Youth

It is our responsibility to make sure that the next generation of women are encouraged
and empowered to take on the challenges of meeting the world’s growing food needs.

Download the script HERE

ComDev Asia and AMARC-AP together to fight Covid-19

The world is under the seize of a pandemic that is beyond our worst imaginations. As of now, more than 350,000 human lives have been lost, while there has been a devastating impact on millions of livelihoods. The impact of the pandemic on community radios is distressing. On the one hand, journalists and broadcasters, as front line workers, are personally exposed to risks of the infection. On the other hand,

Bangladesh: Desk Study of Extension and Advisory Services

In an effort to raise incomes and increase resilience of smallholder farmers and their families in Feed the Future countries, the United States Agency for International Development (USAID) funded the Developing Local Extension Capacity (DLEC) project. This project is led by Digital Green in partnership with the International Food Policy Research Institute (IFPRI), CARE International (CARE) and multiple resource partners. DLEC will work with country stakeholders and USAID missions to

ICT4AG Handbook

This handbook gives an overview of a broad range of technologies and can be useful for professionals engaged in agriculture extension, organizations working with smallholder farmers, implementors, donors and other public sector partners. Those interested in the use ICTs for development may also find the content relevant. Though this handbook is particularly aimed at agricultural professionals in Bangladesh, for sharing the various initiatives in Bangladesh and across the developing world,

COVID-19: How Community Radios Broadcasting Coronavirus Education

To respond to the growing COVID-19 problem, eighteen Bangladeshi Community Radio Broadcasters have started broadcasting a program on Coronavirus Education. The program focuses on rural people and the precautionary measures needed to prevent infection. Bangladesh’s Network for Radio and Communication (BNNRC) has been mobilizing all community radios towards setting their programming to promote awareness on COVID-19.

Digital Green's COVID-19 Response

Farmers face growing threats to their health and agricultural productivity while taking care of themselves and feeding the world. This is why building social networks with farmers that enable them to share knowledge with one another. This helps them connect with markets in a digitally connected world that can continue to function in the current crisis. Read more on this story here